What's going on? Welcome to the Exodus podcast. My name is Jake Hofer. And this week we have a

absolutely special podcast for you guys. If you've been tuning in, you know that we've been

waiting to announce something for quite some time. And this episode is all about it,

in-depth, super transparent from start to finish. And what we are introducing is you'll find out

in the body of the episode. So I'm not going to steal the punch from that. But I just want to say thank you for everyone supporting us. And this would be a great way to go ahead and check out the outro of this because we're going to have a giveaway structured around this episode. So if you want to make sure you hear that, you got to go all the way to the end of this podcast. So no more on the front end of this. Let's go ahead and get right into this week's episode. Here we go. Lights. Camera. Follow the trail. If you know where a deer's betting and you know where he's eating, that deer should be dead. if you're passive on a deer what you're doing

is you're teaching i've got 30 bucks in the michigan record book everyone but one has had at least

one previous wound on his body some had as many as four the exodus podcast your source for

all things white tail Tail. All right.

We're live, and man, this is an exciting one.

They're all exciting, but this one's extra, extra exciting.

It's been a long time coming in terms of everything.

I mean, like you look back at the origins of the company, Exodus Outdoor Gear. There for a while, we were going through an awkward phase of calling ourselves Exodus

trail cameras, but our website was still Exodus Outdoor Gear.

Time to reel back in.

Exodus Outdoor Gear is here, and the reason is because we have some exciting announcements.

Before we get into that, if you've been paying attention at all in terms of what we've

been up to in terms of social, updating the podcast,

artwork, name, YouTube channel, brand new website, updated logo assets, like the whole

gambit for a brand. Like, basically, we put our old brand book through a shredder. Here we are,

updated fresh, squeaky clean version. But that's all like pretty exciting. What do you think about that? We've been dropping a little tidbits kind of like a little crumbs along the way leaving a trail. And kudos to anybody that's actually picked up on it. We've gotten, I've gotten a few DMs about like, hey, what are you guys doing here? What are you guys doing? Like, there's got to be something coming. So there have been some people that have recognized

kind of the strategic execution of what has happened over the last 30 days, maybe five weeks.

So kudos to those people. But we're super excited to finally bring this stuff to light.

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