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How Leaders Lead with David Novak

#239: Andy Jassy, CEO of Amazon – Start with the customer and work backward

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8596 Ratings

🗓️ 15 May 2025

⏱️ 52 minutes

🧾️ Download transcript

Summary

It’s easy to say you care about customers. But how do you actually make decisions with them in mind? In this episode, David sits down with Amazon CEO Andy Jassy for a behind-the-scenes look at how one of the world’s biggest companies keeps customer focus at the heart of everything, from product launches to leadership culture. You’ll also learn:  The two documents you need before you launch anything big What it’s like to shadow Jeff Bezos in every meeting A simple framework to help you delegate the right decisions  Why Andy thinks AI will reinvent customer experience as we know it Take your learning further. Get proven leadership advice from these (free!) resources: ⁠⁠⁠The How Leaders Lead App⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go  ⁠⁠⁠Daily Insight Emails⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

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0:00.0

There is this very strong force inside the company that we're here to make customers' lives easier and better every day.

0:07.6

And a lot of companies talk about it, not that many really live it.

0:11.9

And Amazon is a company that really lives it every day.

0:30.7

You know, a lot of leaders say they put customers first, but today you're going to see what it really looks like when that mindset drives every decision.

0:39.6

Welcome to How Leaders Lead. I'm David Nobeck, and every week I have conversations with the very best leaders in the world to help you become the best leader you can be.

0:52.6

My guest today is Andy Jassy, the CEO of Amazon. He's been with the company for 28 years, and he's the guy who built and led Amazon Web Services before succeeding Jeff Bezos as CEO in 2021.

0:58.0

Now, listen, it's not easy to lead one of the biggest companies in the world, not to mention following an iconic founder like Bezos.

1:00.9

But as you'll see, Andy is more than up for the task.

1:04.8

He's smart, he's curious, and he's committed, not just to saying customers matter, but

1:09.8

actually operationalizing it. Andy knows how to

1:13.2

start with the customer and then work backwards. And if you want to make better decisions and launch

1:18.1

better products, you've got to hear the strategies he shares. Plus, he's got some bold takes on

1:23.0

AI and post-pandemic work that are definitely going to get your wheels turning.

1:32.0

So here's my conversation with my good friend and soon to be yours, Andy Jassy.

1:41.5

I got to ask you this.

1:44.1

What was the last thing you bought on Amazon Prime?

1:53.6

I buy so much on Amazon Prime. Probably either razor blades or biotin. I buy so many my everyday essentials from Amazon just because the selection is so broad and the delivery is so fast,

1:57.8

it's so convenient. So that's probably the last two. Yeah, well, I tell you what, my household is continually bombarded by Amazon.

2:05.7

And we love it.

2:06.5

It's such a great service.

2:07.9

Bless you, David.

2:08.9

Thank you.

...

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