My new book, How Minds Change is Out. Now, and you can find a link in this episode's

show notes right there in your podcast player to the homepage for How Minds Change, where

you can find a roundtable video with a group of persuasion experts that I moderated.

All those people are featured in the book. You can read a sample chapter, download a discussion

guide, sign up for the newsletter, read reviews, and if you scroll to the bottom, you'll

find links to all the many, many podcasts and YouTube channels. I've been appearing

on telling everyone all about it. Oh, yes, there's also a contest. I'm doing a contest

to promote the book the day after this podcast comes out. I'll be announcing it. So look

for that on all my social media. And please just keep posting photos and adding me and

telling me all your thoughts about it. I love it. I'll keep responding and retweeting

and me sharing and so on. How Minds Change, out now, link in the show notes.

Welcome to the You Are Not So Smart Podcast episode 237.

Good morning. Good morning. Oh, wow. What time is it in your neck of the woods?

So I'm actually in Belgium in Europe. So it's 2.30.

That's the voice of Michelle Ballot, a professor of economics at Cornell, whose specialty is

behavioral economics. And she and her team recently published some new research into how

to reduce polarization in the United States. In fact, the title of the paper is bridging

America's divide on abortion, guns and immigration, colon and experimental study. And by recently,

I mean, this is fresh off the presses. In fact, below sent me an email, the week that

my new book, How Minds Change, came out to tell me that their new paper had also just

come out that week. And it added something new to the book. And it directly addressed

the recent Supreme Court decision overturning Roe versus Wade. And I might be interested

...