If you don't know who your business exists to serve, you can't build trust, you can't build a loyal community where people come back again and again and again because they know you know them.

Hey everyone and welcome to Business Boot Camp. I'm

Christy Wright best-selling author, certified business coach,

keynote speaker, but most of all your Bossy Big Sister

here to give you the practical steps you want and the tough love

truth you need to succeed. Let's dive in.

Now today we are talking about who your business exists to serve and you may know

who this is or you may not. Let me give you an example. So a few

years ago I was scrolling Instagram and I came across this post that made me laugh

y'all I just have to use this as an example here. So the post was very

simple this was from an account that was a business account serving other

business owners women own businesses small businesses busy moms and so on and

so very similar to you I'm sure is who their target

audiences and the post was an image with one quote next to it okay the

image was of a plant this like really beautiful, and to the side it said, take care of yourself

like you take care of your plants. Okay, let's just pause right there, shall we?

Do you have plants? How they looking? Probably not great.

Probably not great if you have them at all. If you have them they are dead, they are

neglected, they haven't had water in weeks. You buy

new plants in hopes that you're going to be a new person that's a plant person that

takes care of plants, but then that plant goes to the same destiny. All the

other plants have gone to the plant graveyard. plant

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