#237 Business Bootcamp: How to Get to Know Your Customer

Christy Wright Podcast Channel

Christy Wright

Christianity, Business, Religion & Spirituality

4.9 • 2.2K Ratings

🗓️ 20 February 2024

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you know your customer—like, really know them? Do you know them so well they feel like you’re best friends? If you don’t, you’ll never be able to connect with them and build trust with them. You will also waste a lot of time trying to figure out what to say and what to create because you don’t know who you’re creating for. In this episode, Christy shares tactical ways to get to know your customer so you can build trust with your audience and help them—which is what business is all about anyway! Remember to tune in for a new episode every Tuesday and subscribe wherever you listen to podcasts, so you never miss an episode!

Helpful resources:

Persona template at christywright.com/persona

Christy’s Amazon storefront at http://tinyurl.com/5evemts9

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Music via: https://pixabay.com/music/beats-sport-rock-trap-beat-velocity-11230/

Transcript

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0:00.0	If you don't know who your business exists to serve, you can't build trust, you can't build a loyal community where people come back again and again and again because they know you know them.
0:12.0	Hey everyone and welcome to Business Boot Camp. I'm
0:13.7	Christy Wright best-selling author, certified business coach,
0:16.3	keynote speaker, but most of all your Bossy Big Sister
0:19.0	here to give you the practical steps you want and the tough love
0:22.1	truth you need to succeed. Let's dive in.
0:24.8	Now today we are talking about who your business exists to serve and you may know
0:31.3	who this is or you may not. Let me give you an example. So a few
0:36.8	years ago I was scrolling Instagram and I came across this post that made me laugh
0:40.8	y'all I just have to use this as an example here. So the post was very
0:44.3	simple this was from an account that was a business account serving other
0:47.3	business owners women own businesses small businesses busy moms and so on and
0:52.0	so very similar to you I'm sure is who their target
0:54.5	audiences and the post was an image with one quote next to it okay the
0:59.5	image was of a plant this like really beautiful, and to the side it said, take care of yourself
1:06.1	like you take care of your plants. Okay, let's just pause right there, shall we?
1:11.6	Do you have plants? How they looking? Probably not great.
1:17.4	Probably not great if you have them at all. If you have them they are dead, they are
1:21.6	neglected, they haven't had water in weeks. You buy
1:25.5	new plants in hopes that you're going to be a new person that's a plant person that
1:28.4	takes care of plants, but then that plant goes to the same destiny. All the
1:31.8	other plants have gone to the plant graveyard. plant
	...

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