Welcome to the Nettle Better Show, I'm the host Paul Volzink, and this is episode number 236.

As part of our business build-out interview series, our guest today on the Not Old Better

Show is Ted Fisher.

Ted Fisher is CEO of Ageless Innovation.

And in that role, Ted is 100% focused

on accelerating the growth and impact of the Joy for All

brand that he and his former Hasbro toy company team recently. for all

toy company team recently acquired

in a friendly management-led spinout.

While at Hasbro, Ted

led the launch of Hasbro's Joy for All brand in 2015 the company's first product line developed specifically for older adults.

I got the chance to be an entrepreneur inside of this five billion dollar amazing

organization and when we were really looking at the assets that we had to

leverage it was so far beyond just their amazing brands which you know monopoly and

Transformers and yeah you name it Plato is iconic Mr potato head whatever and I looked at what the assets were that drove those things.

So creativity and imagination, but the ability to engage in a very, very unique way, the ability to make things, which I call

value engineering, so creating products that's so in a toy out for $39 that have motors and

sensors and chips and you know we looked at what

are the marketplaces where one you know five billion dollar company you got to get the scale

pretty quick to be relevant.

And so we needed a big market opportunity.

And two, a place where those type of assets

...