Now it is your turn and what I mean by this is it doesn't matter if you started in this industry six weeks ago or if you've been at it for 20 years.

You have an opportunity to have a voice, you have an opportunity to make an impact, to make a contribution.

To quote self-gotten, it is always your term.

It is always time for you to step in.

So don't be shy.

Make a contribution.

Voice your opinion and take risks because in the long run I know you will be rewarded. I'm going to speak to a manual today and I think you're all

going to want to lean and especially if you want to learn more about how to build a brand in

today's kind of 21st century culture, one that is personally,

socially and culturally relevant to the audience and communities you serve.

And this is going to be something I think it's going to be super actionable.

And even though my guest is a very bright gentleman, highly educated person, deep into research,

all the things that I'm not just full disclosure.

I'm looking forward to geeking out with him.

Emmanuel, welcome to the show. Can you introduce yourself and tell us a little bit of your

backstory, please?

Thank you, Chris, for having me on the show and this opportunity to connect with you and your community.

And by the way you're selling yourself short because you and I were just chatting offline about your contribution to our industry through your learning platform.

Anyway, my name is Emmanuel Proppst and I'm the global lead for brand-thought leadership at

Ipsos, is one of the largest, if not the largest, market research agency in the world.

I'm also an adjunct professor at UCLA where I teach consumer market research.

And last but not least, I'm a writer my latest book assemblage the art and science of

...