Launching the brand I launched at a market stall in the South Melbourne market. This market had 11,000 people walking a day on the weekends.

I'm like this is a great opportunity to get people to look at the product, get feedback. You know, you don't have to buy the shoes, but I want to get your attention. I want you to stop and look at them and tell me if it's for you.

And so people would be walking around with their shopping bags, getting the groceries, and I'd be like throwing them a shoe. I'm like,

hey, catch this, they'd catch them like, well, this is crazy light. I'm like, hey, catch this. They'd catch them.

Wow, this is crazy light. I'm like, if you got a second try them on. They're super comfortable.

And you know, we end up selling 500 pairs in less than five weeks. Thanks. The I want you to be able to tell your story in the way that you want to tell it because I think

your story is important for people to hear but once you hear Vince story, I think we're going to get really into him

building a brand and doing things a little bit differently and going out on his own and I'm just

fascinated by that. So whether you're going to connect and resonate to his story as to who he is or you have a

brand of product idea that you want to launch I think there's a lot to learn and unpack so

Vince without further ado can you please introduce yourself and tell the audience a little story about who you are?

Yeah, of course, thanks Chris, thanks for having me. So my name is Vince Labon.

Firstly and foremost, I'm a husband, a father, a founder, and a forever curious design collaborator.

I've worked with some big brands like Adidas, A6 and Footlock are over the States

and designed for some celebrities and professional athletes.

I've been in the business for 20 years going strong so it's been an incredible journey.

I've had my own footwear brand for the last 10 years and it's just yeah

it's about you just making great products with great people. And that product

that you're talking about it's called Raleigh Nation and you showed a story on stage

you didn't call it Raleigh you call it Raleigh Nation tell us why. Absolutely so I mean it's not a

shoe company right we do make shoes currently but it's an experienced brand and it's called Rolly Nation, not Rolly Shoes for a reason.

You know, I have this fear that you know one day I'm going to wake up 20 years later and go I just sold shoes for a living.

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