#234 – Money, Kids, and Choosing Your Market with Justin Jackson of Transistor.fm

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 • 606 Ratings

🗓️ 10 November 2021

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today I'm talking to Justin Jackson (@mijustin). He's someone who started out in entrepreneurship by opening a brick and mortar snowboarding shop. I want to find out how he made the unlikely leap into SaaS and how having four kids at a young age changed both his journey and how he thinks about money, legacy, and the future.

Transcript

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0:00.0	What's up everybody? This is Cortland from IndieHackers.com and you're listening to the
0:11.4	IndieHackers podcast. More people than ever are building cool stuff online and making a lot of
0:15.9	money in the process. And on this show, I sit down with these endy hackers to discuss the ideas,
0:20.0	the opportunities and the strategies they're taking advantage of so the rest of us can do the same.
0:29.0	I'm here with Justin Jackson, the founder of Transistor, which is a very successful podcast hosting company.
0:34.8	It's what I'm using to host this podcast and also my other podcast
0:37.9	brains. Justin, welcome back to Andy Hackers. I think this is your third time on the show.
0:42.9	Yeah. Well, it's good. It's just good to chat with you. It's actually good to chat with any
0:48.2	human being these days. Yeah, yeah. Well, you're particularly fun to talk to you because they're very
0:53.2	easy to talk to you.
0:58.5	We have our Twitter DMs back and forth where we share like random thoughts on stuff, but it's good to just like flow. Yeah, totally. Yeah, I've noticed the change in the way you do the show
1:04.3	when I listen. It's become a lot more conversational. Yeah. Well, it's much more fun to have like
1:09.4	authentic, normal conversations. And there's this idea of a, like, you're familiar with the concept of like an Overton window. It's kind of like, what are you allowed to say? What are you not allowed to say? Like, there's kind of like, in polite society, there's just bounds on like things. Everybody agrees are okay and everybody doesn't agree or okay okay and I think if you have a show or an audience Twitter account to newsletter or whatever
1:31.5	like you kind of create your own Overton window meaning that like whatever it is that you put out
1:36.3	the people who like it will stick with you and that people who don't won't and so you can kind
1:41.2	of do whatever you want on your own show but like once you like pick, you're kind of locked into it because now your audience wants that. And so it's always kind of hard to change the format of a podcast show because it's like, if I've been doing interviews for a long time, and then I'm like, you know what? I want to do more conversational stuff. A lot of people will be like, what the hell? What happened to the interviews? Yeah, what an interesting idea?
2:02.3	Like, what's Bon Jovi's Overton window?
2:05.6	It's like everyone wants to hear the same songs over and over again.
2:09.6	They don't want to see, they don't want anything new, right?
2:13.6	You get locked in.
2:15.2	Yeah.
2:16.4	Yeah.
	...

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