When Allison hired weight-loss expert David Zappasodi, he told her to stop exercising and go buy a bunch of junk food. This is a weight-loss strategy like no other. But, it WORKS. Did you know that out of all the people who try losing weight every year, only 3% succeed? From the moment David stepped into the health and wellness industry, over 20 years ago, he knew he had to find a new method that challenges common weight-loss approaches. So he developed a revolutionary strategy to reprogram your brain to give up junk food and stop over-eating for good. His ultimate goal? To eradicate world-wide obesity. We love his mission!! But how can you do this? By creating brain-flips around your cravings. How Do Brain Flips Work? It's vital to understand that we have two aspects to our brain. First, there's the thinking brain - we use it to fix problems and make our lives better. The thinking brain knows that certain foods are an issue and it wants to get rid of the craving. This is the part of the brain most of us will try to use to lose weight, and it never works. The sensory brain, on the other hand, is different - it's the opposite of your thinking brain in so far as it has no capacity to think. It just functions through your senses - hearing, sight, smell, touch, taste - but it doesn't have a concept of what it's seeing, tasting, touching, smelling etc. It doesn't identify - that's the thinking brain's job. Your sensory brain's role is to keep you safe - it does that by creating familiar associations. For example, let's say as a child you fell and scraped your knee. Your mum bandaged it up, and gave you an ice-cream. Your thinking brain is aware the bandaging is what's helping, but your sensory brain just links the taste of ice-cream to the physical sensation of feeling better - it creates a program that says ice-cream equals feeling good. The result? A craving for ice-cream that lasts into adulthood. The story changes, the food changes, but it's pretty much the same for everyone and all cravings. Your thinking brain might know that this is happening, but that won't solve the problem. Unless you can reprogram your brain, you will keep having those cravings. You need a brain-flip. To create this brain-flip, you need a pain tool. Pain Tool: You've concluded that ice-cream equals safe. So you need to create a pain tool that reprograms your sensory brain to believe that ice-cream equals not safe. How? David gets his clients to make an audio that goes deep into what their life will look like if they don't solve this problem, which they listen to whilst eating the ice-cream or whatever food they crave. This pain tool plants a seed in the sensory brain that says ice-cream is not enjoyable after all. It's a small seed, but it begins to decrease the cravings. Within a few days, this new programming takes over. Your brain no longer associates the ice-cream with comfort, it associates it with pain. The result? You don't crave that food any more. You are free. And that's just Phase 1. In Phase 2, David tackles over-eating. Where cravings tend to be an association of taste with comfort, overeating is an association between the feeling of fullness and feeling safe. This might happen because as a child you were told to finish what was on your plate, so your sensory brain created a link between overeating and feeling safe. In Phase 3, you go even deeper, by brain-flipping your beliefs about working out - making exercise so exciting you'll be begging to get to the gym. Tune in to discover David's tools for brain-flipping around overeating and exercise. Alli has just completed Phase 1, and has gone from eating dessert every single day to not even wanting anything sweet. She feels like a completely new person - and you can too! If you've tried program after program and are seriously struggling with weight-loss, you can schedule a free coaching call with David at www.empoweredhealthnow.com/talk. Being hailed as "Sex and the City for Food," The Food Heals Podcast brings together experts in the field of nutrition, health and healing to teach you the best-kept natural secrets to being a hotter, healthier, happier YOU! The Food Heals Podcast is hosted by Allison Melody and Suzy Hardy – two self-proclaimed natural chicks who will rock your world and change your beliefs about health! This sexy, savvy duo provides eco-friendly advice on a variety of issues including the healing power of nutrition, living authentically, turning your passion into your career, choosing the best natural health and beauty products, the benefits of a plant-based diet and so much more! Learn more about your ad choices. Visit megaphone.fm/adchoices