#233 Business Bootcamp: The Biggest Problem With Your Marketing Copy

Christy Wright Podcast Channel

Christy Wright

Christianity, Business, Religion & Spirituality

4.9 • 2.2K Ratings

🗓️ 6 February 2024

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you having a hard time getting your audience to care about your business? Then you might be missing this one thing from your marketing copy. In this episode, Christy shares what every piece of content needs to start with, so you can better connect with your audience and have them actually care about what you offer. Remember to tune in for a new episode every Tuesday and subscribe wherever you listen to podcasts, so you never miss an episode!

Helpful resources:

Content Clarity Starter Kit at https://www.christywright.com/content-clarity-starter-kit

Christy's Instagram at https://www.instagram.com/christybwright/

Recurring Links:

Music via: https://pixabay.com/music/beats-sport-rock-trap-beat-velocity-11230/

Transcript

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0:00.0	If you are not seeing conversions on your landing pages, if you're not seeing people convert on your emails, it might be because you have this problem with your marketing.
0:12.0	Hey everyone and welcome to Business Boot Camp. I'm Christy Wright, best-selling
0:15.8	author, certified business coach, keynote speaker, but most of all your bossy big
0:19.8	sister here to give you the practical steps you want and the tough love truth you need to
0:24.5	succeed in business. Let's dive in. So today we are talking about the problem
0:29.4	with your marketing. You may not know that you have problems with your marketing copy and your marketing
0:34.4	language and your language in your landing pages, but I am here to tell you,
0:37.5	you probably do.
0:38.6	Friend, if you are not seeing conversions on your landing pages,
0:41.9	if you're not seeing people convert on
0:43.8	your emails, if you're not having people engage as much as you want to on social
0:48.4	media or any of the things that you're writing and creating and producing, it might be because you have
0:56.7	this problem with your marketing and your content and you don't even know it.
1:01.7	Now let me start with story, y'all know. Now let me start with story.
1:02.5	Y'all know, I love to start with story.
1:04.4	About eight months ago or so,
1:06.5	I found out on the school calendar for my son's school
1:09.4	school that we have a parent meeting.
1:11.6	I don't know what this parent meeting is for,
1:13.0	it's not like a concerning individual meeting,
1:15.4	it's for all parents of the grade
1:17.2	to come and learn what's going on in that grade.
	...

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