232 F#ck Content Marketing by Randy Frisch
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 21 June 2019
⏱️ 55 minutes
🧾️ Download transcript
Summary
F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships by Randy Frisch
https://www.salesartillery.com/marketing-book-podcast/fck-content-marketing-randy-frisch
F#ck Content Marketing isn't a book for content marketers.
Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.
Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume--the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.
In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale--as well as identify and ramp up the key players in your organization who need to own this process.
Transcript
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| 0:00.0 | The following interview contains some colorful language, very familiar to people working in marketing and sales, but probably not suitable for children. |
| 0:08.0 | Listener discretion is advised. |
| 0:10.0 | This is Randy Frisch, author of Fuck Content Marketing, focus on content experience to drive demand, revenue, and relationships. |
| 0:18.0 | And you are listening to the Marketing Book Podcast. |
| 0:21.0 | Welcome to the Marketing Book Podcast. podcast. marketing. And now here's your host, Douglas Burdett. |
| 0:34.0 | Hello, thanks for joining me on the marketing book podcast, where each week I publish an interview |
| 0:38.3 | with the author of a new marketing or sales book and which was named by LinkedIn as one of 10 |
| 0:43.1 | podcasts that will make you a better marketer. |
| 0:46.7 | My goal for this podcast is to help you discover new ideas in order to |
| 0:50.0 | succeed in the quickly changing field of modern marketing and sales. |
| 0:54.0 | Don't worry about taking notes. You can find links to everything linkable in this |
| 0:57.6 | episode's show notes at marketingbook podcast.com. And since you're a |
| 1:02.2 | listener to the marketing book podcast, if I can recommend a |
| 1:04.8 | specific marketing or salesbook or some other helpful resource that I know of |
| 1:08.9 | for whatever situation you find yourself in, feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right direction. |
| 1:16.8 | This show is produced by my marketing firm. We work with manufacturers to help them grow. If you're a manufacturer and are serious about |
| 1:25.0 | growing your business, check out our guide to lead generation for |
| 1:28.4 | manufacturers on our website sales artillery.com or Google lead generation for manufacturers and you'll find |
| 1:36.8 | the guide at the top of the organic results. And special thanks to this episode's sponsor |
| 1:41.8 | Blinkist. |
| 1:43.0 | Blinkist is a really cool app that takes the key insights |
| 1:46.7 | from the best non-fiction books and distills them |
... |
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