Setting prices is really, really, really hard because you never know if you're doing it right.

How do I even decide what this is worth? It's hard.

How are you supposed to even do that? Well, that's exactly what we're talking about today.

Hey everyone and welcome to Business Food Camp. I'm Christy Wright, best-selling author,

certified business coach, keynote speaker, and most of all, your bossy big sister here to give you the

practical steps you want and the tough love truth you need to succeed in business so

let's dive in. Now today we're talking about setting prices out of of the gate. Let's just acknowledge that

setting prices is really, really, really hard. It's kind of like raising kids, like

you're expected to know how to do it, but you don't know how to do it, and no one's ever taught you, and you're just never sure if you're doing it right, right?

Like, it's kind of like parenting. Setting prices is hard. It's not objective. It's subjective. There are a

million variables that go into setting prices and no matter what you do you never

arrive at this perfect price where you just feel like, this is it. I have arrived, I have

made it, this is perfect. You're always kind of questioning, is this the right price? Even

when you get really, really confident in your price

and you've been in business for a long time,

you still are going,

could it be better?

Is there a sweet spot that I could maximize or optimize

that would increase conversions and meet all of my

objectives for my business my product my service it's just this ongoing

experiment which can really kind of mess with your head because you never know if you're doing it right. I don't

want to be too expensive and offend people and cut people out that need help and I don't

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