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The Side Hustle Show

231: Affiliate Marketing the Authority Hacker Way: Build a Profitable Website from Scratch

The Side Hustle Show

Nick Loper

Entrepreneurship, Business, How To, Education

4.71.6K Ratings

🗓️ 25 May 2017

⏱️ 43 minutes

🧾️ Download transcript

Summary

Perrin Carrell is a senior contributing editor at AuthorityHacker and well-known within the internet marketing community for building niche/authority sites.

He has built several successful sites from scratch, including one recent project that went from a valuation of $0 to $200,000 in just under 20 months.

Perrin started learning about internet marketing and SEO while working a day job at a global communications consulting firm. Desperate to escape the day job and turn his side hustle into a full-time business he started building sites and learning from his failures along the way.

He now has the blueprint nailed for building profitable sites with several different income streams.

From planning the site structure, ordering content, carrying out keyword research, to link-building, Perrin shares exactly how he builds his sites in this episode.

Full Show Notes and PDF Highlight Reel: Affiliate Marketing the Authority Hacker Way: Build a Profitable Website from Scratch

Transcript

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0:00.0

Side Hustle Show 231, affiliate marketing the Authority Hacker Way.

0:05.0

What's up, Nick Lober here, welcome to the Side Hustle Show because building assets is fun. Today's show is about building a very

0:14.3

specific type of asset, a website that's monetized at least in the beginning with affiliate marketing.

0:19.6

So affiliate marketing to give a quick definition is basically helping other companies

0:23.4

sell their products or services online and then earning a commission for your

0:26.8

referral. I've been an affiliate for dozens of companies since 2004 including Zappos and Amazon and Udome and Blue Host and lots more.

0:36.4

It's really become one of my primary income streams over that time.

0:40.0

But despite that, I haven't done a great job covering affiliate marketing on the show or in the blog archives,

0:45.2

and I know because more content on the topic was a common request in my recent member survey.

0:49.8

But when I got those survey results back, I knew immediately who I was going to reach out to.

0:54.0

Perrin Carroll is one of my favorite writers on site building, SEO, and monetization strategy.

0:59.0

He's a former cubicle slave, his words, but he built himself a way out. One of his recent projects, a dog website called

1:05.2

HerePup.com, which you'll hear us reference in the call, went from a valuation of zero to

1:10.0

$200,000 in 20 months.

1:12.5

Today, Perrin's a full-time entrepreneur

1:14.0

and the senior editor over at authority hacker.com,

1:16.8

flat out one of the best resources you'll find online for this stuff.

1:20.2

Stay tuned to hear Perrin's niche selection

1:22.3

and keyword research process,

1:23.5

how he structures his sites for maximum Google Love,

1:26.5

and the initial content requirements for an authority hacker style affiliate site.

1:30.5

And I actually don't love the term affiliate site.

...

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