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In the world of sales, you either sink, swim or break through to the next level.

My name is Colin Mitchell and this is sales transformation. A new kind of

sales show designed to bring you through the epic life-changing moments of

elite sellers so you can experience your own sales transformation.

Alright, welcome to another episode of sales transformation. Today is going to be

a solo episode where I'm going to talk about one of my favorite topics

cold calling. Now there's a lot of different opinions about how to make a

cold call, what you should say, what you shouldn't say,

how you should say things, whether you should use a permission-based opener

...