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227: Decolonizing The Coaching Industry with Conscious Leadership with Tori Washington

Bucci Radio

Amanda Bucci

Entrepreneurship, Education, Self-improvement, Business

4.81.6K Ratings

🗓️ 15 September 2020

⏱️ 56 minutes

🧾️ Download transcript


We get to be leaders of what we want to see in the world.

We get to create what we see is missing.

And that’s exactly what you’ll learn how to do from today’s guest --Spiritual Business Coach and Strategist--Tori Washington.

Tori blends spirituality, business, and self-sovereignty, and civil rights in the most beautiful way.

In this episode, Tori helps us ask the really difficult questions on:

  • How we can decolonize our businesses
  • Access the truth of who we are as leaders underneath all of the programming
  • Look at who we might be unconsciously excluding as coaches and marketers

You’ll hear us discuss:

  • Being on the frontline of The Evolution
  • Having integrity in all of our actions
  • Focusing on impact over profit
  • Starting fires with revolutionary content
  • The energetics of masculine and feminine in marketing
  • Niche Vs. Archetypes
  • Decolonizing and creating safe containers within your offers.


  • [8:00] Tori tells us about her background and how she came into her over-arching world views.
  • [10:42] Tori explains what revolutionary content is.
  • [13:23] Creating anchors for pieces of content that are controversial.
  • [15:30] Selling to the wounded feminine and how it’s causing harm.
  • [22:47] Uniting and integrating the feminine and masculine energies.
  • [27:55] Tori describes her own energy.
  • [32:13] Tori explains her thoughts on the concept of “niche”
  • [35:59] The concept of using an archetype vs. identifying a niche.
  • [44:20] Breaking down the meaning of decolonizing your business


“Uncomfortable truths are ones we avoid. No one wants to be the one who brings them up. When we embrace an uncomfortable truth--a part of you dies.”

“The hustle is the flow. What would your business look like if both your feminine nd masculine energies were housed within you?

“Your energy is the strategy. It’s having a feminine mission and waking up with your masculine and getting to work.”

"My unconscious bias lived in my niche. Identifying your niche by design does not include people of color or types of humans."

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Welcome to the Boucher Radio Podcast. I am your host Amanda Boucher. This


podcast is your favorite place to access the intersection between business coaching,


social media strategy, and personal mastery. By listening to Bucci Radio, you'll get practical


and actionable tactics and strategies for business growth,


sales, coaching, offer curation, and social media growth


while we pair that with working through subconscious emotional


and mental blocks, creatively expressing yourself through your platform,


developing the highest version of you and supporting you to get into your power.


We know that coaches, entrepreneurs and people like you don't just want to make money


and build the business of their dreams. You want to know how to navigate the


experience of putting yourself out there to people on the internet,


building something that truly serves you and how to move through life to continue to stay in alignment, especially when things get messy.


This podcast will always give you the dose of realness, practicality and empowerment you truly need.


So stick with us if you're ready for solo casts for me


and interviews from some of the best experts I know


to support you on your mission to flourish and conquer. There are four different entrepreneurial archetypes, the creator, the teacher, the coach, and the entrepreneur.


And you can learn what your archetype is by taking the quiz at


ready, I'm going to crush the spelling for you right now,




Entrepreneurial Archetype.com, that is E-N-T-R- n e u r i a l a r c h e t y p d t y p d k p d k p t r t t k p t k t k p t k k k k o k k o k o k m k o k m k o k m k t t t t t m t t t m t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t Oh man that was a handful. You can also totally click the link in the show notes or on my


Instagram to go to entrepreneurial archetype.com and figure out what your archetype is and this quiz was really made for the modern day


digital entrepreneur to help them stop wasting time


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