Because you can't be successful in any organization unless you're selling to others,

and particularly early on your career where you don't have any authority.

You know, it comes from your persuasive ability.

It's the one role everybody has. And whether you lead a team or aspire to, you can't afford to ignore it.

And we're going to dive into that and so much more in today's episode of How Leaders Lead.

I'm David Noback, and every week I have conversations with the very best leaders in the world to help you

become the best leader that you can be. My guest today is Alan Teigason, the CEO of DocuSign.

Before that, he led Google's $100 billion advertising business in North and South America. So I think it's safe to say,

Alan's got his finger on the pulse of technology. And today, he's going to share some insights

into artificial intelligence that every leader needs to hear. But he's got some old school

wisdom, too, especially when it comes to sales.

Now, look, you may not have the word sales in your title, but you're still a salesperson.

As Bob Dylan used to say, everybody sells somebody.

And everyone is a salesperson when you think about it.

And if that makes you a little uncomfortable, don't worry.

Today, you're going to see how to embrace that role

and why you can't overlook it if you want other people to follow you.

So here's my conversation with my good friend,

and soon to be yours, Alan Teigason.

I got to start out at the top. I was just thinking about this, but what would be the most important

docusigned document that you've ever signed? Wow, I've signed a lot of docuSigns in my time.

I suppose signing my awful letter with DocuSign, which of course came on DocuSign.

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