4.9 • 868 Ratings
🗓️ 3 May 2019
⏱️ 54 minutes
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The Non-Obvious Guide To Small Business Marketing (Without A Big Budget) by Rohit Bhargava
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https://www.salesartillery.com/marketing-book-podcast/small-business-marketing-rohit-bhargava
Most business guidebooks treat you like a dummy or an idiot. Not this one.
This is a short and easy-to-read guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup. The book focuses on the most common small business marketing challenges, including:
Why is setting a budget the worst way to start a marketing plan?
How can you create unstoppable word-of-mouth for your business?
Why is it a mistake to try and be on every social media platform?
Within these pages you’ll get the answers to some of the most frequently asked questions about how to promote your business like these. Along the way, you'll learn how to fit your entire marketing strategy on a single page, what it takes to create a tagline that people remember, how to buy advertising at a fraction of the "sticker price," why some customers remain loyal while others leave as soon as they get a better deal, and the #1 most important thing about branding that most small businesses forget.
Inspired by real life conversations and experiences with hundreds of small business owners and entrepreneurs, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.
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0:00.0 | This is Brohitt Bargawa, author of the non-obvious guide to small business marketing without a big budget, and you are listening to the marketing book podcast. |
0:10.0 | Welcome to the marketing book podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing. |
0:18.0 | And now here's your host, Douglas Burdett. |
0:21.0 | Hello, thanks for joining me on the marketing book podcast where each week I publish an interview |
0:26.0 | with the author of a new marketing or sales book and which was named by Forbes as one of 11 Smart |
0:31.5 | Podcasts that will keep you in the know. My goal for this |
0:35.3 | podcast is to help you discover new ideas in order to succeed in the quickly |
0:39.6 | changing field of modern marketing and sales. |
0:43.0 | Don't worry about taking notes. |
0:44.0 | You can find links to everything linkable in this episode's show notes |
0:47.0 | at marketingbook podcast.com |
0:49.0 | and since you are a listener to the marketing book podcast, |
0:52.0 | if I can recommend a specific |
0:54.2 | marketing or sales book or some other helpful resource that I know of for |
0:57.9 | whatever situation you find yourself in, feel free to connect with me on |
1:01.5 | LinkedIn where we can chat and I'll try to point you in the right direction. |
1:05.5 | This show is produced by my marketing firm. |
1:08.0 | We work with manufacturers to help them grow. |
1:11.0 | If you're a manufacturer and are serious about growing your business, |
1:14.4 | check out our guide to lead generation for manufacturers on our website |
1:18.4 | sales artillery.com or Google lead generation for manufacturers and you'll find the guide at the top of the organic results. |
1:27.0 | And special thanks to this episode sponsor Blinkist. |
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