221: The Birth of a Snack Food Brand... the Story of PeaTos with Nick Desai

Midlife Conversations with Natalie Jill

Natalie Jill

Business, Entrepreneurship, Self-improvement, Education

4.8 • 607 Ratings

🗓️ 2 November 2020

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Did you know that there are 92,000 Cheetos eaten a SECOND and that Cheetos is a 1.7 BILLION dollar business? AND that 48% of Americans have eaten one in the last year! And that Frito Lay is a 4.5 billion dollar business and that it takes up 60% of the snacking market share? Well, Nick Desai , Chairman and CEO, Snack it Forward has a vision for Junk Food without the Junk and he is creating a massive and impactful disruption to the junk food industry.

Nick believes that there should be a bridge option between JUNK and totally unprocessed natural foods and he is willing to risk everything to make an impact on the obesity epidemic while being honest with who they are.

Today on Leveling up meet Nick Desai. He has been the Chairman and CEO of Snack It Forward since 2013. Snack It Forward, a better-for-you snacking company with a focus on plant based Snacks, boasts a portfolio of beloved brands including World Peas™ and Sunkist® Snacks. The World Peas™ mission: to help mainstream America eat better by creating “junk food” tasting snacks with more substance.

In 2018, World Peas™ launched Peatos®, a crunchy puffed snack that is a new twist on an American classic, with 4 grams of plant-based protein and 3 grams of fiber per delicious serving. Peatos®, typically found in the produce section, are currently available at over 4000 stores nationwide including every store under the Kroger banner as well as Vons, Pavilions and Albertson.

Join in today and learn EXACTLY how Nick Desai and PeaTos leveled up creating everything from nothing

Find PeaTos at www.PeaTos.com and use coupon Natalie10 to save on your order!

On this episode, you will learn:

The story behind Peatos
The power of story telling
How to reinvent the wheel to appeal to many

Transcript

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0:00.0	Hi, I'm Natalie Jill, fat loss expert turned lifestyle and high performance coach.
0:07.7	When odds are stacked against us, how do we shift and create everything from nothing?
0:12.2	How do we level up when we aren't feeling it yet or have had a big setback?
0:15.6	And how do we adjust quickly when life throws us major curveballs?
0:20.1	On this podcast, I do what I do best, taking complicated
0:24.1	information that is relevant to us now and breaking it down simply with actionable steps
0:30.1	you can implement to level up your own life. I also regularly interview some of the most
0:35.1	inspiring and courageous men and women on the planet who at their
0:38.7	worst learn how to achieve success greater than they ever dreamed possible. Leveling up,
0:44.3	creating everything from nothing. If you are new here, I encourage you to go back and listen
0:49.3	from episode one for the full transformative experience. I've got some crazy statistics for you before we
0:58.8	start this podcast. Did you know that there are 92,000 Cheetos eaten a second? And that
1:04.4	Cheetos is a $1.7 billion business. And that 48% of Americans have eaten one in the last year, I had no idea.
1:13.0	And that the mother company, Frito Lay, is a $4.5 billion business and that it takes up
1:18.9	60% of the snacking market share. I had no idea. Well, Nick Desai, chairman and CEO of
1:26.6	Snack It Forward, has a vision for junk food without the junk,
1:30.3	and he's creating a massive and impactful disruption in the junk food industry.
1:35.9	You see, Nick believes there should be a bridge option between junk and totally unprocessed
1:40.1	natural foods, and he's willing to risk everything to make an impact on the obesity and health
1:45.4	epidemic while being honest with who they are.
1:48.4	Today I'm leveling up, I can't wait for you to meet Nick Desai.
1:51.4	He's been the chairman and CEO of Snack It Forward since 2013.
	...

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