22. The Secret Formula to Going Viral (w/ Fragrance TikToker John Gonzalez)
Perfume Room
Emma Vernon
4.9 • 619 Ratings
🗓️ 2 November 2021
⏱️ 43 minutes
🧾️ Download transcript
Summary
Spoiler alert: it's ambroxan! JK, lol. Though we cannot confirm (nor deny) that such a thing exists, in today's episode, Content Creator John Gonzalez (a TikToker with over 240K followers) reveals his behind-the-scenes method and criteria for creating content. Truly, it is the closest thing I’ve heard to a foolproof formula. We also discuss John’s foray into creating fragrances, the biz of content creation, how TikTok essentially fosters/promotes plagiarism, and how we love dupes (except when those dupes are people).
Follow John:
IG: @johngnzz // TT: @johngnzz
FRAGS MENTIONED:
Parle Moi de Parfums Papyrus Oud, Vilhelm Morning Chess, Gucci Pour Homme, Maison Margiela By the Fireplace, Pierre Balmain Carbone de Balmain, Moschino Toy Boy, Estee Lauder Intuition, Diesel Plus Plus, Kayali Vanilla | 28, Ermenegildo Zegna Indonesian Oud, Commodity Book, D.S. & Durga Handbook for the Recently Deceased, Heretic Dirty Coconut, Heretic Dirty Grass, BR 540, Polo Green, Le Labo Another 13, Armani Acqua di Gio, Bentley Absolute
LET'S CHAT ON IG: @perfumeroompod
CHECK OUT MY HOLIDAY GIFT GUIDE: www.shorturl.at/hyEH5
LET'S FIND YOUR NEXT SCENT! https://shoplist.us/emmavernon/consults
Transcript
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| 0:00.0 | Welcome to the perfume room. My scent of the day today. Okay, spoiler alert, I'm going to tell you what my scent of the night is because tomorrow, I'm recording this Friday, October 29th, tomorrow is my |
| 0:23.5 | 30th birthday. I am turning 30 on the 30th. And tonight I'm having people over. Also, if you are one of |
| 0:30.4 | the people invited, this party is so on brand for me because I have changed the location of it |
| 0:36.6 | literally four times twice today. |
| 0:40.1 | The party is in four hours. |
| 0:42.0 | I haven't done anything. |
| 0:43.3 | I'm sitting here recording podcast stuff in my pajamas. |
| 0:46.5 | My apartment is a mess. |
| 0:48.5 | So yeah, see you soon. |
| 0:50.6 | So of course I was like, what am I going to wear tonight? |
| 0:53.3 | You know, all eyes on me, all noses on me. |
| 0:55.9 | I got to smell good on my 30th. |
| 0:57.9 | And I ended up picking an Italian brand, Sershainalakwa, their scent, Atelier, Marrakesh. |
| 1:04.0 | This fragrance is actually super special to me because, as you guys know, from listening |
| 1:08.6 | to the podcast, my mom is not that into fragrance. And even though I've |
| 1:13.3 | gifted her a few scents and she's like come to realize that she likes a nice, like, skin scent, |
| 1:17.8 | it's really just not her thing. And my mom actually went to Italy a few weeks ago and she asked if |
| 1:24.0 | there was anything I wanted for my birthday that she could get from me while she was there. And I said, if you come across any really special perfumes, especially if there are ones that are |
| 1:33.4 | only sold in Italy, that would be awesome. And she was like, how will I ever know your taste? And I was like, |
| 1:38.9 | you know what, mom, if you know, you know. So that's the pressure I leave her with. |
| 1:44.6 | And for context, though my mom is the kindest, most generous person I've ever met in my life, |
| 1:51.3 | she is notoriously a terrible gift giver. |
... |
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