22. Continuity Offer. Lifetime Discounts. | $100M Lost Chapters Audiobook

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 14 November 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	Continuity offer, lifetime discounts. Get them to stick.
0:05.1	Lost chapter author note. This chapter delineates lifetime versus one-time discounts. It was an
0:10.0	earlier version of $100 million money models, but I cut it since I think a lot of people would cut
0:13.8	their prices too much and ultimately damage their business. So don't do that. Summer 2015.
0:20.3	My phone rang.
0:21.2	Catching a glimpse of the ID, I saw, quote, the opener. I tried for weeks to get a hold of this guy. I didn't know much about him, but a business friend of mine said if I wanted to take launching gym seriously, I should talk to the best, and the opener was the best. When big chains opened a new store, they send their A team. their best marketers, the best operators, their best product people, and so on.
0:40.7	This ensures that when When big chains open a new store, they send their A team. They're best marketers, the best
0:38.3	operators, their best product people, and so on. This ensures that when the store opens up,
0:42.6	it makes an amazing first impression in that market, right up my alley. And when the business
0:46.8	establishes itself, the A players hired their replacements. Then they rinse and repeat.
0:52.6	The opener opened gyms for a billion-dollar gym franchise.
0:55.6	So I couldn't wait to learn from him. We spoke for almost an hour. I learned a lot from him,
0:59.6	and this golden nugget topped it off. We open every location with 400 plus recurring members or
1:04.7	we don't open, he said. You can't be serious, I replied. No man, for real. We crush grand
1:09.7	openings. Well, what do you do? We advertise a 14-day
1:13.3	trial into a lifetime discount on their membership, but we only offer the lifetime discounts
1:17.5	to members who sign up before we open. We call it the founding member discount. And since the discount
1:22.1	lasts for life and there's a short time to get it, a lot of people want it. So we open up packed. Whoa. How on earth do you say
1:28.9	profit with lifetime discounts? We know our numbers. After the 14-day trial, 80% stay. So if we get
1:35.3	500 trials, 400 bill on day 15. We turn a profit in month one. Better yet, most of them stick because
1:41.8	they don't want to lose their lifetime discount, so they become lifetime customers. It made too much sense. Not only was this a strong attraction offer,
1:49.3	but it also got people to stick for the long term. He'd just given me a billion dollar secret.
	...

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