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The Bottom Line

22/03/2012

The Bottom Line

BBC

Personal Journals, Society & Culture, Business

4.6606 Ratings

🗓️ 22 March 2012

⏱️ 28 minutes

🧾️ Download transcript

Summary

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. The programme is broadcast first on BBC Radio 4 and later on BBC World Service Radio, BBC World News TV and BBC News Channel TV.

Evan's executive panel talk about decision making using examples from their professional life. A chance to see what their jobs consist of and a chance too to think about how we all make choices, for better or worse. They also swap thoughts on stress - their own and that of their employees.

Joining Evan are Sir Martin Sorrell, chief executive of advertising and media company WPP; David Jones, global chief executive of France-based advertising group Havas; Nicola Horlick, chairman of investment fund Rockpool Investments.

Producer: Ben Crighton Editor: Richard Vadon.

Transcript

Click on a timestamp to play from that location

0:00.0

Thank you for downloading this podcast from the BBC. In this edition of the bottom line,

0:05.6

Evan Davis and his panel discuss executive decisions and stress. Hello and welcome to the program.

0:13.4

Now what do chief executives do? They make decisions, right? Well, today we have three of them with us,

0:18.8

as usual, but we've asked them each to think of a recent decision they've made so we can analyse the thought process they've gone through.

0:27.1

Plus, a subject possibly related to that, we'll talk about stress.

0:31.4

But before any of that, let's first meet the three guests, and first up, Nicola Horlick, one-time city superwoman chairman of a new venture, Rockpool investments in the city. And Nicola, you've been putting a lot of money into movies, I think. Yes, that's right. We've been doing that for a number of years now. And I think people are pretty skeptical at the outset. How can you make money in film? It's generally an area that people think you can only lose money. But actually it's a huge industry. And there were 1.3 billion cinema tickets sold in the US alone last year. So the idea that you can't make money is nonsense. We found a way to do it. But it's a classic industry where you would expect to lose small amounts on quite a lot of investments and then

1:11.9

score very big on a few? Well, not the way we're doing it. What we are doing is helping mainstream

1:17.9

producers, so people with a very good track record of getting films made to develop their movie

1:23.6

projects. And if you work with the top producers who know how to get their films financed,

1:28.5

then the success rate is actually very high. So at the moment, in our first vehicle, we've got

1:33.7

eight films. You know, I would say they're all looking good. I think they'll all get made.

1:37.9

These are quite early stage, so we won't have heard of them yet. Some of them are very close to

1:42.1

actually going into production and some of them

1:44.9

have been out there in terms of names but more in the trade press so you wouldn't have

1:48.8

heard about them yet. But it is a business where it takes a long time. You know, you start

1:52.7

developing something that might take 18 months, then you film it and then it's at least another

1:58.6

year to 18 months after that before the film actually is in the movie theatres.

2:02.6

Now last time you were on the programme,

2:04.1

you were running something called Bramdine Asset Management.

2:06.6

Now at Rockpool, what's happened?

2:07.9

You founded both of these things.

2:09.5

Bram Dean still exists, but it's basically a shell, a holding company.

...

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