Welcome to the Building of Story Brand Podcast, where we believe if you confused you'll lose.

Noise is the enemy and creating a clear

message is the best way to grow your business. I'm your host Donald Miller.

I'm joined by my co-hosts, Dr. J.J. Peterson, I'm done. And Kula Callahan.

Yes. Cool is on the show today because the three of us just released a course on Business Made Simple

University, our online platform, called Communication Made Simple.

And it's about a Communication Campaign.

Yep. And most people don't even know what a communication campaign is or why it matters.

But it's huge. Yeah. It's huge. Even people who work in communications all my

friends who are PR agents for these big agencies they don't have a framework or

really any sort of map to follow to create a communication

campaign and that's what they do for their job. I'm like how do you come up with

this stuff? Just absolutely no direction.

Because every time you're putting out a press release or every time you're getting ready to do social media posts or ever

Or give a speech

You are starting from scratch if you don't have a plan a plan and it's a shotgun approach. It's like well we're

doing this new initiative, we're releasing a new product or whatever so we

should probably post something on social media. Literally like all my friends who are in PR, I'm like, what do you do all day?

And they just scroll through Twitter and respond to people who have tweeted their company.

I'm like, this seems like something's missing here.

Something's missing here. Something's missing. What's the substance of what we're doing here people?

Well you know it was affirmed because I watched Bob Iger's masterclass. Bob Iger's the CEO of

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