218. Erin Lichy: Balancing Reality TV, Entrepreneurship, and Daily Life, Behind the Scenes of Mezcalum, RHONY, and the Financial Highs and Lows of Business Ventures

Trading Secrets

Audioboom Studios

News, Business News, Business, Entrepreneurship, Education, Self-improvement

5 • 5.5K Ratings

🗓️ 20 January 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, Jason is joined by mother, wife, businesswoman, and reality TV personality from Bravo’s Real Housewives of New York, Erin Lichy!

Erin is a dynamic serial entrepreneur with a diverse portfolio. She is the co-founder and CMO of Mezcalum, an all-natural, 100% Mezcal brand, where she leads marketing and branding strategies. Erin’s career also includes work as a real estate agent, co-founding a successful handbag brand, and launching an interior design and build firm—all while cultivating a powerful personal brand. Most recently, she joined the cast of Real Housewives of New York and continues to play multiple roles in the media and entertainment industries.
Erin discusses how she balances her entrepreneurial ventures, including joining Real Housewives of New York after a recommendation from an original cast member. She shares her negotiation tactics, how she and her husband manage finances, and navigating communication with an avoidant partner. Erin reflects on losing six figures in a handbag venture, the importance of building a solid business, and raising $1.5M for Mezcalum. She also talks about her advisory team, real estate deals in the Hamptons, and her passion for interior design. Plus, Erin answers rapid-fire questions on the RHONY cast, the need for vulnerability on reality TV, and cultivating meaningful relationships.
Erin reveals all that and so much more in another episode you can’t afford to miss!

Host: Jason Tartick
Co-Host: David Arduin
Audio: John Gurney
Guest: Erin Lichy

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Transcript

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0:00.0	Welcome back to another episode of Trading Secrets.
0:16.0	Today we are joined by mother, wife, businesswoman, and reality TV personality from Bravo's Real Housewives of
0:22.5	New York, Erin Leachie. Aaron is a multifaceted serial entrepreneur. She is the co-founder of
0:29.7	Mescalum and All-natural 100% Mezcal brand, where she oversees marketing initiatives and branding
0:35.8	strategies as a CMO.
0:42.6	In addition to that, Aaron has worked as a real estate agent, co-founded a successful hand brand,
0:47.7	launched an interior design build firm, all while building a strong personal brand.
0:51.4	Most recently, Aaron became a cast member of Real Housewives of New York and holds multiple roles in the media and entertainment industry.
0:55.2	She defines everything it means to be an entrepreneur.
0:58.8	Aaron, thank you so much for being on Trading Secrets.
1:01.1	Thank you for having me.
1:02.3	I'm excited.
1:03.0	You got a stacked resume.
1:04.3	Oh, my gosh.
1:05.2	Sometimes when I hear it, I'm like, damn, I need to take a break.
1:07.8	I mean, I've got a million questions for you, but like, how do you actually
1:11.3	manage all of that?
1:12.7	Is it a good team?
1:13.8	Is it you just work 24-7?
1:15.3	Like, how do you actually do it all?
1:16.5	I feel like my brain works in a way that, like, I need to be doing multiple things at
1:21.2	once for it to be functioning properly. Which I know sounds really weird, but it's like I must have ADD.
	...

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