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The Amy Porterfield Show

#217: Why You Aren’t Taking Action with Brooke Castillo

The Amy Porterfield Show

Amy Porterfield

Marketing, Entrepreneurship, Business

4.95K Ratings

🗓️ 28 June 2018

⏱️ 42 minutes

🧾️ Download transcript

Summary

Today we’re going to discover something that has the power to majorly change the trajectory of your business! We’re going to uncover the three main roadblocks that sideline many entrepreneurs (and people in general) and cause them to get stuck in inaction. You will learn specific ways to take massive action, get more done, and get those big results you desire. “Taking action...” seems easy enough, right? “Just do something!” As you and I both know, it’s not as easy as it sounds! If right now what you’re doing in your business is not leading you to the results you desire, then this episode is for you! To shed some light on WHY we’re not taking action and to help us understand how to turn that around and become massive action takers, I had the pleasure of interviewing Brooke Castillo. Brooke is a Life Coach—I actually call her a Life Coach Extraordinaire— who has worked with thousands of people (including yours truly) who have been stuck, are not reaching the goals they’ve envisioned for themselves, or ultimately just need a coach to shine some light on a path that can lead them to the promised land of getting a lot done and achieving big results. Quick note before we move on: I mention that I’ve worked with Brooke personally; I get more into it on the podcast, but in case you were wondering, I’m part of her Self-Coaching Scholars program. You know I’m on a mission to up-level my life, including my health and my weight, but I’m also on a mission to up-level my mind, and Brooke really gets into this in her program. I know that focusing on how I think about things will change both my personal and business life, and I believe it could do the same for you. Because I stand behind what Brooke does, I have become an affiliate for the program, so if you are interested in joining her program, too, click here, and let Brooke know I sent you! MANAGING YOUR MIND Brooke began with the idea that so much of starting and building a business is about managing your mind. She said, “There's no way around it, because you can understand how to do everything, you can study all the material, but until you understand that what you think about is going to create the emotion that either drives the action or the inaction, you're never gonna take the action.” Did you get that? This is important: What you think about creates the emotion that drives the action or inaction.  If stress, fear and panic are fueling the action, you’re not going to be able to produce results at the level you want to produce. Brooke shared three entrepreneurial roadblocks—things that are keeping you from taking massive action.   Reason #1: YOU’RE STUCK IN THE BUSY HUSTLE Reason #2: YOU’RE GIVING YOURSELF TOO MUCH TIME TO GET SOMETHING DONE Reason #3: YOU’RE AVOIDING FAILURE AND DISCOMFORT What would be the activities or non-activities that you’d have in your comfort-time? Schedule it in! And remember: this time is non-negotiable. Agreed? Work hard, play hard! : ) If you’re reading this and have not listened to the episode yet, I highly recommend you do. Brooke gives some great examples, insights, and encouragement that you’ll only hear by tuning in. Plus, Brooke is so fun! I guarantee you’ll not only learn a ton, but will enjoy a few laughs while listening to this episode, too! Thanks for spending time with me today! All my best, Amy Links to things I think you might be interested in that were mentioned in these show notes and on the podcast episode: Brooke Castillo Podcast Learn more about the Self-Coaching Scholars (As I mentioned earlier, I’m a member of Brooke’s program and a huge believer in the work Brooke is doing! Check it out—and if you decide to join, tell her Amy sent you!)

Transcript

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0:00.0

You're listening to the Online Marketing Made Easy Podcast episode number 217.

0:07.3

Welcome to the Online Marketing Made Easy Podcast. Business advice so easy,

0:12.7

you'll feel like you're cheating. And now your host, Amy Porterfield.

0:18.1

Hey there. Welcome back to another episode of the Online Marketing Made Easy Podcast. I'm your

0:31.7

host, Amy Porterfield. And I am so very glad that you tuned in today because today's episode

0:38.4

is an important one for sure. Today, we're getting to the bottom of something that if you're an

0:44.4

entrepreneur, you most definitely have experienced. And this thing can be one of the biggest

0:50.7

row blocks you will ever encounter as an entrepreneur. And that is not taking action.

0:58.4

Now, it seems like a simple fix, right? Just do something. But you and I both know it's not as easy

1:05.2

as it sounds. I can remember times back when I was first starting out, when I was hustling my butt

1:12.6

off all over the place, connecting with different people, working with all kinds of clients,

1:17.9

seemingly very successful. But the problem was I wasn't taking action for the things that could

1:24.0

actually take me to a place where I could grow and scale my business. I was a hustler. I was worn out.

1:32.7

I was burned out. I was so tired. And I was really just chasing my tail. And looking back,

1:39.9

it's very obvious. But in the moment, it was not obvious at all. And maybe when you listen to

1:45.3

this episode, you might realize, holy cow, I thought I was taking action, but not so much as I could be.

1:52.2

And I actually had that realization. You all know that at times, sometimes I record the intro

1:57.5

after I record my guest, or sometimes I just totally redo the intro if I record it in advance.

2:04.9

And in this case, that's what I've done. Because now that I've had this interview with Brooke Castillo,

2:10.4

who is our guest today, I was so blown away with what I personally learned that I just wanted to talk

2:16.8

about it in a little bit of a different way in the intro. And just let you know that I think you're

2:21.7

going to learn things that you didn't even know were a problem until now. But that's a good thing.

...

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