217: Crowdfunding 101: How to Raise Money for Your Next Project

The Side Hustle Show

Nick Loper

Entrepreneurship, Business, How To, Education

4.7 • 1.6K Ratings

🗓️ 16 February 2017

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Nathan Chan is the founder of FoundrMag.com. The digital magazine started as a side hustle in 2013, and has since transformed into a multi-million dollar media company.

Nathan is perhaps best-known for growing his business through Instagram, a platform where Foundr now has almost a million followers.

But today I want to dive into a different angle of Nathan’s business, and that’s crowdfunding.

Time, money, and ideas are the big 3 challenges I hear from Side Hustle Nation over and over again, and this conversation attempts to address one possible answer to the money question.

Nathan and his team are fresh off a $200,000 Kickstarter campaign for the first volume of Foundr books, a really high-end, beautifully designed coffee table book, which you can find at foundrmag.com/book.

In this episode, Nathan shares why Kickstarter is such a powerful platform -- even if you don’t have a big built-in audience, and everything he did to make their campaign a hit. Stay tuned for his advice on why you might consider crowdfunding, how to make the most of your Kickstarter exposure, and some examples of other side hustler’s products that have taken off.

Full Show Notes and PDF Highlight Reel: Crowdfunding 101: How to Raise Money for Your Next Project

Transcript

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0:00.0	Side Hustle Show 217, crowdfunding 101, How to Raise Money for Your Next Project.
0:05.1	Welcome to the Side Hustle Show, where aspiring part-time entrepreneurs learn how to turn their
0:11.6	side hustle dreams into reality because your
0:14.8	9 to 5 may make you a living but your 5 to 9 makes you alive and now your host
0:20.5	Nick Loper.
0:27.0	What's up? What's up, Nick Loper here?
0:28.0	Welcome to the Side Hustle show.
0:30.0	My guest today started his Side Hustle project in March 2013 and in less than four years has turned
0:35.0	that into a multimillion dollar media company.
0:37.4	Of course, I'm talking about Nathan Chan from founder magazine, that's F-O-U-N-D-R at founder mag.
0:43.2	Now, Nathan is probably best known for building a huge following on
0:47.0	Instagram and using that platform to grow the digital magazine business.
0:50.8	The founder account now has almost a million followers at this point.
0:54.0	But today I want to dive into a different angle of Nathan's business and that's crowdfunding.
0:58.0	You know time, money, and ideas are the three big challenges I hear from Side Hustle Nation over and over again and this
1:03.3	conversation attempts to address one possible answer to the money question.
1:06.7	Nathan and his team are fresh off a $200,000 kick-starter campaign for the first
1:11.3	volume of founder books, a really high-end beautifully
1:14.4	designed coffee table book which you can find at founder mag.com.
1:18.0	He's going to share why Kickstarter is such a powerful platform even if you don't have a big
1:21.8	built-in audience and everything he did to make
1:23.8	their campaign a hit.
	...

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