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Next day note, I looked down and I had 100,000 followers.

It is something that transformed the trajectory of my life.

It's a matter of finding what lights you up and what you actually love

and infusing that into the content.

So making sure in the first two seconds of that video,

I'm showing a problem and quickly how I solve it.

And then I get into the video.

So how do you effortlessly create short form content that people love to watch?

I'm excited because in today's episode of the Think Media podcast, I'm getting to sit down with Kat Norton, aka Miss Excel, who has created

an incredible brand helping people learn Microsoft Excel, but is also sharing that content on the

internet, serving people. And not only are we going to talk about video and short form content,

but also how to kind of position yourself and package what you know and really make an impact B2B and even B2C.

So Kat, welcome to the show.

Thank you so much. I'm so excited to be here.

I'm so grateful that we're hanging out at San Diego, social media marketing world.

You spoke yesterday and you crushed your session all about short form video.

And so give me a high level. Why do you love short form video?

So short form video is something super near and dear to my heart because it is something that

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