0:00.0	Oh, hello friends. Welcome back. My guest today is Matthew Kobak and he is the man who single-handedly
0:07.6	turned the New York Stock Exchange into a social media behemoth. Plus he's a very interesting guy
0:14.2	and he has a fantastic mustache that makes me nostalgically jealous for the passing of my old one.
0:20.3	We get into literally everything today including evolutionary signaling, psychology, ancient philosophy,
0:26.3	social media strategy and an awful lot more. Really, really enjoyed this episode and the projects
0:32.9	that Matthew's got coming up soon sound super interesting. So go and check him out online,
0:37.1	I highly recommend you follow him on Twitter. It's a very, very smart dude in other news.
0:43.5	This episode is brought to you by fitbook.co.uk. There has never been a better time to sign up
0:49.1	to fitbook than right now. After six months of everyone having no access to gym equipment,
0:54.3	we are all finally re-released into the wild and fitbook is the perfect resource for you as a
1:00.0	fitness professional to build a bigger client base. That is exactly what you need to do right now.
1:05.0	You do not want to start slow, try and get to Christmas limping through with a couple of clients.
1:10.0	Get yourself on fitbook and you will be part of the only company in the UK who provide the public
1:16.4	with vetted and monitored health and fitness professionals. Everyone on site is also DBS checked
1:21.2	and their work is monitored. So it's a great way for all clients to find health and fitness
1:26.5	professionals that they trust and you can be one of them. Not only that but research from the IDEA
1:31.2	Health and Fitness Association shows that 45% of health and fitness professionals do not have the
1:36.6	qualifications that they say they have. Imagine you turning up to go and see a PT and it turns out
1:42.2	that he's a chef or like he's a mechanic or something. He starts trying to put a nut and bolt
1:47.4	in the side of your ankle. No, you do not want that. You want to set yourself apart from the crowd
1:51.3	and fitbook.co.uk is the best way to do that. Not only that but you can get 50% off your membership
1:56.1	as a fitness professional with the code modern wisdom. Just fitbook.co.uk, then the code modern wisdom
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