216. How to Make a Smart TV Ad

Freakonomics Radio

Freakonomics Radio + Stitcher

Documentary, Society & Culture

4.6 • 32K Ratings

🗓️ 20 August 2015

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Step 1: Hire a Harvard psych professor as the pitchman. Step 2: Have him help write the script ...

Transcript

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0:00.0	Hello, my friends. I don't always watch TV, but when I do, I see a lot of terrible commercials.
0:17.3	Sometimes they're soft-moor.
0:19.4	Hey, Ralph, can I have a Dorito?
0:21.9	Sure, one pig's fly.
0:24.6	Sometimes they're earnest.
0:26.4	It's a golden opportunity to turn every ride into a thrill ride.
0:30.9	This is the pursuit of perfection.
0:33.3	Sometimes the ads are just delusional.
0:35.6	Look again. The tickets are now diamond.
0:38.4	Anything is possible when your man smells like old spice and not a lady.
0:41.6	I'm on a board.
0:42.4	Occasionally, you will catch a truly clever TV ad.
0:46.1	Hello, I'm a Mac.
0:47.8	And I'm a PC.
0:49.3	Macer!
0:50.1	Is it inside? You okay?
0:51.2	No.
0:52.0	Last year, there are 114,000 known viruses for PCs.
0:55.8	PCs, not Macs.
0:57.6	So, just credit this one.
0:58.9	I think I got a crash.
1:01.8	But almost never, you see one that's actually interesting.
	...

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