You're listening to the My Wife Quitter Job podcast, the place where I bring on successful bootstrap business owners and delve deeply into what strategies are working and what strategies are not in business.

Today I have Alana Wexler with me on the show, and a lot is an expert at running ads for the Google Display Network and I actually have a long history with the Google Display Network or GDN for short. I have never ever been able to get those ads profitable except for

retargeting ads. So Alana is going to teach us how to do it the right way. But

before we begin, I want to give a quick shout out to Clavio, who's a sponsor of

the show. Always excited to talk about Clavio because they're the email marketing

platform that I personally use for my e-commerce store and I depend on them for over 30% of my revenues.

Clavio is the only email platform out there that is specifically

built for e-commerce stores and here is why it's so powerful. Clavio can track

every single customer who has shopped in your store in exactly what they bought.

So let's say I want to send out an email to everyone who purchased a red handkerchief in the last week.

Boom.

Let's say I want to set up a special auto responder sequence to my customers depending on what they purchased,

piece of cake, and there is full revenue tracking on every single email.

Clavio is the most powerful email platform that I've ever used and you can try them for free at

my wife Quitterjob.com slash KLA v Iyo. Once again, that's my wife Quitter Job.

Once again, that's my wife Quitter Job.

slash Kla V I Y.

I also want to give a shout out to Privy who is also a sponsor of the show

and Privy is the tool that I use to build my email list for both

my blog and my online store. Now Privy is an email list growth platform and they

manage all of my email capture forms and in fact I use Privy hand in hand

with my email marketing provider.

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