215: How to Quickly Build an Online Business When You Don't Have an Audience

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 2 February 2017

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Mark Wills is a professional notary public loan signing agent. It's something he started doing as a side hustle that eventually turned into a full-time business. While his friend Roman Rosario was between startups, Mark showed him how to do loan signings to make extra money. Loan signing agents are the people who walk you through the final paperwork when you are buying or refinancing a home. The signing agent is required to make sure you understand all the paperwork, answer any questions you have, and sign off the documents. These appointments take around 1-2 hours and the signing agent can earn anywhere between $75 and $200. Mark's system worked and Roman had his first signing -- and his first payday -- right away. And that sparked an entirely new business idea. If Mark could teach him how to do this in just a few hours, he could probably teach others online as well. Although Mark had no online or social media presence or audience to speak of, he and Roman set out to validate, create, and sell an online course teaching other people to do what he does. That became LoanSigningSystem.com. Fast forward a year and the guys are making $4k a month selling their course. In this episode they talk you through the steps they took to validate their idea, how they built their course using content from free webinars, their marketing techniques, email responder series, and more. Full Show Notes and PDF Highlight Reel: How to Quickly Build an Online Business When You Don't Have an Audience

Transcript

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0:00.0	Side Hustle Show 215, how to quickly build an online business when you don't have an audience.
0:06.0	If you want to start an online business, you're going to need a website.
0:09.0	Visit unhussle website.com for my free step-by-step video course on how to get up and running quickly and for less than you might think.
0:15.4	Welcome to the Side Hustle Show, where aspiring part-time entrepreneurs learn how to turn their
0:21.1	side hustle dreams into reality because your 9 to 5
0:24.7	may make you a living but your 5 to 9 makes you alive and now your host Nick
0:30.7	Loper
0:36.8	What's up? What's up? Nick Loper here. Welcome to the Side Hustle show where it's all about ideas action and results
0:42.3	toward building those job-free income streams.
0:44.7	Fun episode for you today with a couple guys who are building an online business around
0:48.0	their expertise in a pretty niche area.
0:51.0	They're about a year deep into this adventure in generating around $4,000 a month teaching other people how to become
0:56.4	loan signing agents. Mark Wills is the main character in the story. He's the subject matter
1:01.6	expert. He began doing loan signings as a
1:04.3	side hustle 14 years ago and has since turned it into a full-time business and now
1:08.0	actually runs a loan signing service which is something of a database of
1:12.4	other loan signing agents.
1:14.4	So the loan signing agent is the person who comes to your house and walks through the giant
1:19.2	stack of forms and contracts, you've got a sign when you buy a house when you close on
1:23.5	that loan. They are notary publics it's a certification that takes a few hours
1:28.2	and sometimes a small fee to the state but for for each appointment, the signing agent makes $75 to $200, and the appointments
1:36.0	can take an hour and a half.
	...

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