#215 David Heacock: Managing and Marketing a $250M Business
The Knowledge Project with Shane Parrish
Farnam Street
4.7 ⢠2.9K Ratings
đď¸ 18 February 2025
âąď¸ 120 minutes
đď¸ Recording | iTunes | RSS
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| 0:00.0 | I like to think about what am I going to be thinking about on my deathbed. |
| 0:04.6 | And I know for me the things I will regret are things that I did not try or that I knew I could have done or thought I could have done if only I put in more effort or things that I didn't do because I was fearful. |
| 0:18.8 | Those are the things that I'm going to regret. |
| 0:20.3 | It's not going to be the times where I make a mistake. And so for me, there is no other option, but to see how big |
| 0:26.3 | of an impact I can have. I'm on a mission to build the world's leading indoor air quality company. |
| 0:30.6 | I've scaled from zero to $250 million a year. And in the next five to ten years, I intend to |
| 0:36.2 | take that to a billion dollars plus. |
| 0:38.0 | And I wake up every single day, you know, working on my business and thinking about how I'm going to grow it and ultimately build out my vision. |
| 1:02.5 | Welcome to the Knowledge Project. I'm your host, Shane Parrish. In a world where knowledge is power, |
| 1:07.1 | this podcast is your toolkit for mastering the best of what other people have already figured out. If you want to take your learning the next level, consider joining our membership |
| 1:10.8 | program at fs.blog slash membership. As a member, you'll get my personal reflections at the end |
| 1:16.8 | of every episode, early access to episodes, no ads, including this, exclusive content, hand-edited |
| 1:23.8 | transcripts, and so much more. Check out the link in the show notes for more. |
| 1:27.9 | Today, I'm talking with David Hickok, |
| 1:30.1 | who left his Wall Street career to build a business selling air filters. |
| 1:34.6 | What sounds like an unlikely bet has become filtered by, |
| 1:38.2 | a $250 million manufacturing company producing over 100,000 filters daily and serving more than |
| 1:46.5 | seven million customers. David shares the real story behind his empire, walking away from Wall |
| 1:52.1 | Street, constructing his first plant, navigating Amazon, and even the freight decision, he now |
| 1:57.9 | calls his biggest mistake. No startup platitudes, just hard-earned lessons from |
| 2:03.2 | someone who's been in the trenches. We dig into what actually matters in building a business, |
| 2:08.5 | hiring, managing at scale, branding versus marketing, why many direct-to-consumer brands aren't |
... |
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