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213: Marketing, Niching Down, and Growing A Massive Brand with Angie Lee

Bucci Radio

Amanda Bucci

Entrepreneurship, Education, Self-improvement, Business

4.81.6K Ratings

🗓️ 14 April 2020

⏱️ 70 minutes

🧾️ Download transcript


Amanda Bucci and Angie Lee…back together again! Angie is one of my best friends and an epic marketer, podcast host, and event host who has grown a massive brand by being silly and mastering the art of organic marketing. Join us as a fly on the wall, overhearing a catch-up convo between two friends who happen to have some epic marketing and business advice. Sometimes people are not willing to try something because of the fear of looking stupid, or failing. What would happen if you just jumped in and tried it all? There are no overnight successes.

Today’s guest is an expert at jumping in headfirst and making her own way. If you don’t know Angie Lee, she’s one of my good friends and podcaster, speaker, author, and marketing ninja, and creator of Pays to Be Brave.

In today’s episode, we discuss trying all the things, how the internet has created opportunities for us, taking a stance, seasons in business and perfecting a craft, growing an audience vs. growing a business, our journeys to where we are today, and our core motivators.


  • [4:18] Angie and Amanda discuss trying all the new things and jumping in headfirst, and what the internet has done to create opportunities for us.
  • [10:00] A & A discuss pivoting and taking a stance on something.
  • [15:30] Amanda and Angie discuss different archetypes, and Angie gives advice on how to run multiple businesses.
  • [17:43] Discussing seasons in business and spending your time perfecting something.
  • [22:00] Growing an audience vs. growing a business
  • [26:30] Amanda asks Angie the core motivator for PTBB
  • [30:00] Amanda discusses her start with fitness and Youtube
  • [38:12] Amanda explains her Archetype Quiz and the four different Entrepreneurial Archetype
  • [48:00] Creating content that’s not about you, but about your audience.
  • [54:15] Amanda and Angie discuss finding a niche and the art of a personal brand.
  • [57:17] Amanda asks Angie how to bridge the marketing gap between yourself and your clients


"Nothing is cooler than just owning what you want to do and who you are. I’d rather have fewer people who get it than love it, than a ton of people who don't really understand it."

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Welcome to the Boucher Radio Podcast. I am your host Amanda Boucher. This


podcast is your favorite place to access the intersection between business coaching, social media strategy, and personal mastery.


By listening to Bucci Radio, you'll get practical and actionable tactics and strategies for business growth,


sales, coaching, offer curation, and social media growth


while we pair that with working through subconscious emotional


and mental blocks, creatively expressing yourself through your platform,


developing the highest version of you and supporting you to get into your power.


We know that coaches, entrepreneurs and people like you don't just want to make money and build


the business of their dreams.


You want to know how to navigate the experience of putting yourself out there to people on the


internet, building something that truly serves you, and how to move through life to continue to stay in alignment, especially when things get messy.


This podcast will always give you the dose of realness, practicality, and empowerment you truly need.


So stick with us if you're ready for solo casts for me


and interviews from some of the best experts I know


to support you on your mission to flourish and conquer. I just want to express my gratitude to you for listening to the


Boucher Radio Podcast and to subscribing and making this a part of your week. I so appreciate your time. I know how much time it


takes to get and listen to a podcast, but I know that this is serving you if you're continuing to listen.


And something that I love seeing so much on Instagram where I am


hanging out all the time is a screenshot of the episode that you're listening to


with just whatever you feel like your biggest takeaway was from the episode.


And it makes me see exactly what you are getting out of the episode,


which allows me to continue to make more of what you really love.


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