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This is Optimal Finance Daily episode 2124 all value is perceived value by April Daikman with getrichslowly.org

And I'm your host and personal finance enthusiast Diana Mariam. Now let's get right to today's post as we optimize your life

All value is perceived value by April Daikman with getrichslowly.org

A lot of folks hate advertising and it's hard to blame them, but in a 2009 TED talk Adman Rory Sutherland argues that what advertising creates perceived value doesn't deserve its bad reputation

If you want to live in a world with less stuff for example your two options are live in a world that's poor which most of us don't want to do

Or live in a world where greater value is placed on the intangible which can conserve resources

Confused it all comes down to your perception perceived value

Most people think that value is about making things the labor and the raw materials and that any intangible value added on top isn't real

That's understandable, you can't touch or feel or see perceived value yet it affects our actions more than we'd like to admit

Sutherland uses the examples of placebo's quote, what on earth is wrong with placebo's? They seem fantastic to me

They cost very little to develop, they work extraordinarily well, they have no side effects or if they do their imaginary so you can safely ignore them end quote

Another example is Frederick the Great of Prussia, who wanted Germans to adopt the potato to provide a second carbohydrate staple in addition to wheat

This would stabilize price volatility in bread and lower the risk of famine

The problem says Sutherland was that Prussians weren't big on vegetables and the potato is rather ugly

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