#212: How to Hit $1M with a List Under 20K with Rick Mulready

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 24 May 2018

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today I’m bringing back one of my favorites, Facebook ads guru, Rick Mulready.

The difference is today I’ve got him nervous—because he’s here to share with you what he’s NEVER shared before…he’s taking you behind the scenes and letting you in on his process of how he got to a million dollars in just one year (!). He’s also talking about how he reached that number with a decent (but not monster-sized) list of 17,000 (which once upon a time was 30,000).

You know I love to talk tips, tricks, and strategies, but I also think it’s important to look at how you are thinking, how you are feeling, what motivates you to make certain decisions and how they actually work for you… which is what Rick is sharing today.

Tips and tricks will only get you so far unless you learn to get your head on straight around everything you’re working on in your business. And Rick is ready to get raw and honest and show you the shifts he made during 2017 and the results these changes had on his life and business. Let’s get all of the scoop.

Check out these highlights:

Random moment of the episode: my new sauna (I didn’t bring this up myself, but it’s a fun tidbit to hear). [4:40]
The offers Rick made in 2017 to get to a million bucks. [8:20]
The issue of quantity vs. quality for your business model. [10:46]
How Rick changed the way he was thinking about his own email list size. [13:38]
Shifting your mindset from a lack to abundance as it relates to your team. [27:55]
Let’s get honest: Are you not growing your team because you’re scared to spend money? [32:29]
At some point, you might not make it without a team… [37:55]
Rick’s awesome email list re-engagement campaign. [42:07]

Random moment of the episode: my new sauna (I didn’t bring this up myself, but it’s a fun tidbit to hear). [4:40]
The offers Rick made in 2017 to get to a million bucks. [8:20]
The issue of quantity vs. quality for your business model. [10:46]
How Rick changed the way he was thinking about his own email list size. [13:38]
Shifting your mindset from a lack to abundance as it relates to your team. [27:55]
Let’s get honest: Are you not growing your team because you’re scared to spend money? [32:29]
At some point, you might not make it without a team… [37:55]
Rick’s awesome email list re-engagement campaign. [42:07]

Transcript

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0:00.0	You're listening to the online marketing made easy podcast episode number
0:05.0	two hundred and twelve.
0:07.0	Welcome to the online marketing made easy podcast business advice so easy you'll feel like you're cheating and now your host
0:16.0	Amy Porterfield.
0:18.0	Hey there. Welcome back to another episode of the online marketing made easy podcast. I'm your host Amy Porterfield, but I'm not alone today.
0:34.0	I have my sidekick Regis with me. Well, his name is already, but you know, I like to be Regis and Kathy Lee.
0:42.0	I was hoping you would not intro this episode in that way.
0:46.0	I can't help myself. What the last you did. I just love having you on the show.
0:51.0	And today's episode is going to be so good. We are talking about you hitting a million dollar year with a considerably smaller list, but we've got so much to cover for before we get there.
1:05.0	How the heck are you? I'm doing well. I'm a little bit nervous about this episode. Like you ask me. Yeah, you ask me to do this.
1:13.0	We are talking about this. What probably four months ago, right? And I was like, no, we're not talking about this because I got a lot of it. He said no.
1:24.0	So what made you think that maybe you will do it? Well, I just thought a lot about I mean, number one, I don't like, I don't love talking about the revenue and stuff like that.
1:33.0	Oh, we're really weird sometimes. It feels weird. You know, because like, oh, look at me, but like, I'm so not that way.
1:39.0	The other thing was, well, I think that was the thing is why I want to do it. And what sort of shifted for me is I really did honestly think about it a lot for the last couple of months and you and I get talking more about it.
1:51.0	I think one of the things that happened, it was such a small little thing. I was doing a one day workshop in London. So Facebook ads workshop in London when my wife ate me an hour over in Europe in January.
2:03.0	And one of the guys there at the workshop said to me, some random comment. He said, I heard you talked about on your show, talk about how you sometimes record your intro and outro like seven, eight, nine times.
2:18.0	And I was like, and your point is, it's like, I felt so much better after hearing you say that. And I was like, really? Like, that's so normal. And then I just got me thinking about this whole like, you know, I talk about this like the iceberg metaphor a lot, right?
2:33.0	Like people only see what's above the water. Like, they don't see what's going on below the water behind the scenes. Exactly.
2:38.0	And it just sort of that little comment that he made, like kind of struck me and I was like, I need to share more of this stuff. You know, I need to share more of the behind the scenes because it is.
2:48.0	It's murky. It's not always.
2:51.0	Sailing. And so yeah, so I'm not going to lie. I'm a little bit nervous about the conversation here today.
2:57.0	And the reason Rick says he's a little bit nervous is because we are going to talk about some shifts that he had to make in the way he approached his business, the way he looked at his business, the way he looked at himself, he had to get brutally honest about a few things.
	...

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