212: An Update with Entrepreneur-In-Residence, Lisa Pegram

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

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4.8 • 1.8K Ratings

🗓️ 5 August 2020

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s been a while since we checked in with our Entrepreneur-In-Residence, Lisa Pegram. On today’s episode, you’ll get a look into what her life and business looks like one year after launching her beauty tech company, Belle51. Belle51 focuses on the specific skin issues of Black and Brown communities and how to treat them effectively.

Lisa is no stranger to the side hustle life. She is currently in pursuit of her PhD at Columbia where she studies meta-cognition and data sciences, working in the field full-time, and managing her own company.

Since I last spoke with Lisa, she now offers products such as an esthetician-grade, automatic microneedling tool, an oil serum, and a laser for hyperpigmentation. Things have been booming! You know the notion of focusing on what you have first, so you can get that where it needs to be before you add new products? Well for Lisa, she went against the grain of that and is carving out a new path for her company. She’s learned that adding products has actually increased her revenue because customers have choices within her offerings.

Get to know more about how Belle51 is growing, and what Lisa has learned about marketing, scaling up and betting on herself.

Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and Stitcher.

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Guest Social Media Info

Belle51 (Instagram) – @belle51co
Side Hustle Pro – @sidehustlepro
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Transcript

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0:00.0	Do I feel comfortable quitting my job is the same feel that I have for it.
0:07.0	Do I feel comfortable with betting with such money because it's like these are all debts that are in my head around the same kind of thing.
0:12.8	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your
0:20.0	Side Hustle from Passion Project to Profitable profitable business and I'm your host
0:24.3	Michaela Matthew Zocome. So let's get started. Hey everyone welcome welcome
0:31.2	back to the show we are kicking off August with the first
0:35.4	interview since I went on maternity leave and today we are back with a check-in
0:40.0	with our entrepreneur in residence Lisa Pegroom. You guys were introduced to Lisa in July of 2019
0:46.8	in episode 155 to be exact, so if you haven't heard that go back give it a listen. Lisa is a data scientist that launched a
0:55.1	cutting edge home laser for melanated skin. She has built a career in
1:00.3	analytics and is currently in pursuit of her PhD at Columbia. in of Bell 51. Bell 51 is a company dedicated to the specific walls of black and brown skin.
1:17.0	Bell 51's so laid laser is the first home laser therapy device that can achieve rapid clearing results at home for all
1:25.8	skin types, particularly black and brown tones for whom existing laser technology has
1:31.6	until now been ineffective or unsafe.
1:35.4	At the time of our last conversation, she had launched her business, Bell 51, and was able to share
1:42.4	her experiences with sales so far, that delicate balance of managing
1:47.4	inventory on a high-end product, interfacing with customers and their questions,
1:52.8	working with manufacturers, and more.
1:56.2	At the end of the interview,
1:57.8	she had goals to come back and give us updates
2:00.4	on things like her new marketing approaches and all of that.
2:04.4	So let's jump right in with Lisa and find out if she achieved her goals
	...

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