#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.8 • 2.7K Ratings

🗓️ 20 August 2021

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode Shaan (@ShaanVP) is joined by startup growth expert Julian Shapiro (@julian). Julian shares the 3 growth trends he noticed successful startups were implementing to grow at astonishing rates. The pair also discuss different publishing schedule approaches and how to write an effective Twitter bio. They end the episode talking about what each of them would do if they were to do something different. --------- * Follow Julian on Twitter: https://twitter.com/julian * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://www.mfmpod.com/p/hotline/ * Support the pod by spreading the word, become a referrer here: https://refer.fm/million * Have you joined our private Facebook group yet? Go to https://www.facebook.com/groups/ourfirstmillion and join thousands of other entrepreneurs and founders scheming up ideas. --------- Show notes: * (1:03) Julian on Podcasting * (4:45) The 3 cheat codes * (5:44) #1 - Give your customer a no-brainer decision * (6:15) #1A - Give them money (in a sustainable way) * (13:02) #1B - Make it super low friction * (19:48) #2 - Billboarding & naturally encourage sharing * (30:13) #3 - Self-liquidating funnels * (40:58) Why publishing erratically works for some * (45:58) Julian on Twitter bios * (50:44) What Julian would do if he was doing something different * (54:20) What Shaan would do * (57:55) On stand up comedy and what makes a good joke * (1:02:13) What the best storytellers have in common * (1:04:27) Where to find Julian

Transcript

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0:00.0	If you can't make the economics of an ad channel exciting, can you at least
0:04.7	A not burn money while B building is usually database that that likes you because
0:10.2	you're free thing or you're cheap thing?
0:26.1	Quick break to tell you about another podcast that we're interested in right now.
0:29.2	HuffSpot just launched a Shark Tank rewatch podcast called Another Bite.
0:33.7	Every week the hosts relive the latest and greatest pitches from Shark Tank,
0:37.5	from Squatty Potty to the Mench on a Bench, to Ring Doorbell,
0:41.6	and they break down why these pitches were winners and losers,
0:44.8	and each company's go-to-market strategy, branding, pricing, valuation, everything.
0:49.2	Basically all the things you want to know about how to survive the tank and scale your company
0:53.8	on your own. If you want to give it a listen, you can find another bite on whatever podcast
0:57.7	I've been listening to, like Apple or Spotify or whatever you're using right now.
1:01.3	All right, back to the show.
1:03.2	I'm actually, I'm surprised you haven't been on this before. I feel like you're made for this in a way.
1:11.6	Maybe. I mean, I was doing pods for a while because trying like purposely to get on podcasts
1:19.2	for like indie hackers, yeah, for like getting word out about the manker.
1:22.4	Then at some point I'm like, this is cringe, man. I don't like listening back to myself.
1:28.4	And so it took the process of actually starting a podcast,
1:33.8	you know, in part thanks to also watching you do your magic.
1:37.6	So you'd be like, you know what, I can just totally be myself, not to worry about as much,
1:40.4	and then it stopped being cringe, so now I'm all for it.
1:43.5	And how has it been since you launched the pod? So you launched,
	...

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