211: My Process For Writing Sales Copy

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 26 February 2021

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

You can have the greatest product in the world, but if you can't communicate the value of it, nobody's gonna buy. In this episode, I'm going to walk you through my process for writing high converting sales copy.

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Transcript

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0:00.0	You can have the greatest product in the world, but if you can't communicate the value of it,
0:05.3	nobody's going to buy. In this episode, I'm going to walk you through my process for writing
0:10.0	high converting sales copy. Let's go. Marketing your business is for you, the business owner,
0:18.2	who has a product, a service, or a message that you believe in.
0:21.4	My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world
0:25.6	marketing tactics and strategies for getting what you have in front of a lot more people.
0:31.0	Thanks for spending some time with me today. Now let's get started.
0:37.6	Well, hello, my friend.
0:39.0	It's me, Stu, here for you back for another episode of the Marketing Your Business
0:43.8	podcast.
0:44.8	Today, I'm going to take you behind the scenes.
0:47.3	I'm going to take you behind the scenes of the process that I go through when I'm
0:52.6	writing a sales page or sales letter. Now, I'm not going to talk
0:56.8	about the traditional sales page elements like, you know, your story, your testimonials,
1:02.0	your proof, the offer, the call to action section. That's not what I'm going to talk about.
1:06.2	I'm going to walk you through my thinking in rewriting an existing sales page. And I'm going to talk about
1:13.7	how I go about thinking through the process of creating a high converting sales page.
1:20.8	So here's the deal. For years and years now, since 2016, every single year we have our tribe experience promotion. And this is where we
1:33.2	take business owners, just like you, through the process of launching and growing a highly
1:39.7	successful membership, generating recurring revenue in your business. And this is the thing that I
1:45.4	love the most because I've never been more passionate about helping business owners and
1:50.9	entrepreneurs generate that stable recurring revenue in their business. And it's what I know best.
	...

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