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The Futur with Chris Do

210 - Know your audience — with Eric Moore

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9998 Ratings

🗓️ 12 October 2022

⏱️ 67 minutes

🧾️ Download transcript

Summary

Creative ideas are tough to sell. They start vague and, until fully realized, are malleable concepts prone to change. So how do you prove the value of an idea before it is created? With design thinking, of course. In part three of our design thinking conversation, Eric Moore joins Chris Do to discuss what is at the heart of this beloved concept: knowing your audience. You may hear design thinking referred to as human-centered design. That idea of designing with people in mind is what makes design thinking both a mindset and a framework. And the main ingredient is empathy. In this chat, Eric shares stories from his experience using design thinking at scale and working with enterprise-level SaaS companies. He also offers a free (no strings attached) gift that you can download from thedesignthinker.org. Sponsored by BetterHelp - https://betterhelp.com/futur Wix - https://wix.com/partners First Republic Bank - https://firstrepublic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Creative ideas can be tough to sell.

0:02.7

You're trying to convince someone of something that doesn't exist yet.

0:06.8

So I think design thinking says, okay, well, how do I make them feel less uncomfortable

0:11.9

that this thing we're going to birth into existence isn't just magic.

0:16.5

You know, it's a way to prove what value you bring even before the thing is created. Oh, Without further ado, I'd do I'd love to have Eric introduce himself. He's a person I met through the community and we've gotten to know each other quite well.

0:54.0

He's a super cool, awesome human being. So without further ado, Eric, can you introduce yourself?

0:58.0

Well, hi everyone, my name is Eric Moore. You may see me online as, quote,

1:03.8

the design thinker.

1:05.7

What that really means is I'm the only communication strategy,

1:09.2

strategists rather who blends design thinking

1:11.6

with the art of nonviolent communication.

1:14.0

And I do so transforming quiet leaders into influential storytellers.

1:19.0

And what that means is I like to work with new and emerging leaders, people who might be new to the role and

1:25.2

don't quite know how to communicate with their team because for so long they've just

1:30.3

been doing the work. And I like to work with older or executive leaders who maybe are losing touch with their younger teammates.

1:41.0

Wonderful. I'm kind of flying blind here a little bit and trusting myself in Eric's very capable

1:47.2

hands.

1:48.2

And so Eric, how do we structure today's conversation with the format?

1:51.6

How does this work?

1:53.0

First and foremost, I think it's good to just hear what you think design thinking is.

1:59.0

I'd like for you to just give your basic definition, some of your experiences with with it and then I'll dig into you know my professional experience

2:07.4

Maybe give a few stories and then today I want to give people a gift no strings attached I'm going to give people a gift.

...

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