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the bossbabe podcast

21. How to Secure Brand Partnerships From Gifted Products to 5 Figure a Month Brand Deals Consistently As A Small Influencer With Julie Solomon

the bossbabe podcast

Natalie Ellis

Entrepreneurship, Education, Marketing, Self-improvement, Business

4.92.6K Ratings

🗓️ 10 July 2019

⏱️ 48 minutes

🧾️ Download transcript

Summary

In this week’s episode, BossBabe Co-founder Natalie Ellis is chatting to Julie Solomon: Creator of chart-topping podcast The Influencer Podcast, Founder of Pitch It Perfect and The Influencer Academy, New York Times best-selling publicist, and awarded Top 100 influential people in influencer marketing. Julie and Natalie dive deep to share everything you need to know about securing brand deals and partnerships and gaining press for yourself or your business. Together they cover the power of building authentic and genuine relationships, providing value to cultivate an engaged community who trust you, how to be intentional in building powerful relationships, and owning your unique zone of genius. Julie shares her journey on how she went from having low confidence and moving to a brand new city without knowing anyone to creating a successful business. She expands on how to pitch yourself in the right way, niching down on your audience, and being strategic in how you are showing up online.  This week’s episode is brought to you by HUM Nutrition. HUM Nutrition is the vitamin company disrupting the beauty industry and is all about making you look and feel your best. Each supplement has a very specific use-case, like clearer skin or boosted energy, and if you’re unsure of which supplements would be best for you, you can even take a quick quiz to get completely personalized recommendations at humnutrition.com/get_started. Plus, use the code BossBabe for 20% off your order!  Discover how to grow your audience on Instagram by 10,000 ideal clients in 30 days: bossbabe.com/ig-growth.

Transcript

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0:00.0

If your intention is to really make a connection and add value to somebody, well then that is going to have to start with you actually

0:15.0

talking to someone.

0:17.0

I am not a proponent of ever giving a rate out

0:20.0

in the beginning because you lose all your negotiation power.

0:24.0

I used to just take gifted products from brands and now the same brand that I was taking gifted products to,

0:30.0

I have 10,000 deals a month and brand deals with them.

0:35.6

Welcome to the Boss Bay Podcast, a place where we share with you the real behind the scenes of

0:39.8

building successful businesses, achieving peak performance and learning how to balance it all.

0:44.6

I'm Natalie Ellis, co-founder and co-ce CEO of Boss Vape and your podcast host for this episode.

0:49.7

This week I am so excited because I am interviewing Julie Solomon and we are diving into the world of partnerships and press.

0:56.2

So many of you DM me and say, hey, I'm an influencer, I'm a blogger, how do I secure those paid brand partnerships?

1:04.0

Maybe you're brand new and you don't have hundreds of thousands of followers

1:07.8

or hits your website, but you have a really small engaged community who really trust your opinion and so that's exactly what we're going to dive into

1:16.5

and get to understand in this episode. Julie was named as one of the top 100 most

1:21.6

influential people in influencer marketing Julie's mission is to empower

1:25.2

her community to create, perform and share their brilliance with the world. She's the creator of the Chart Topping Podcast, The Influencer Podcast,

1:33.0

founder of Pitchit Perfect and the Influencer Academy

1:36.0

and has been featured in Forbes, Huffington Post and People magazine.

1:39.0

As a New York Times best-selling publicist and in-demand Speaker, Julie proudly saves bloggers, entrepreneurs and authors, and in this episode she is sharing with you everything you need to know about securing brand deals and partnerships and gaining press for yourself or your business.

1:54.4

Julie's story is so inspiring and I know you're going to love this episode.

1:57.9

I don't know about you, but I'm just obsessed with hearing stories of people who

2:02.3

move to new cities with no big plan and end up creating so much success really from scratch and so in this episode you'll notice I was getting all the specifics of how she did each thing.

...

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