Amanda Bradford is the Founder & CEO @ The League, the exclusive dating app that wants you to spend your time a little more intelligently when it comes to finding the perfect match online. They have raised funding from the likes of Aileen Lee @ Cowboy Ventures, Sherpa Ventures and Alex Rosen @ Ridge Ventures just to name a few. Prior to founding The League, Amanda spent time at Evernote as a Product Manager, as an investor with Sequoia Capital and started her career in the strategic partnerships team at Google.

In Today’s Episode You Will Learn:

1.) How Amanda made her way into the world of startups and how she came to want to change the world of dating with The League?

2.) Why does Amanda totally disagree with the conventional wisdom that you cannot be a single founder? What are the benefits of being a single founder? How has Amanda used this to incentivize her team further? What are the core challenges that remain in being a single founder? What 2 reasons does Amanda feel 90% of startups fail?

3.) What does Amanda really mean when she says about "the art of the launch"? How can founders pre-game their launch to have existing users on day 1? What benchmarks does Amanda set when launching a new product, to determine the success of the launch? How core is the 7-day retention number to Amanda in her metric stack?

4.) How does Amanda think about the right time to turn on monetization? How can founders determine the level of consumer appetite for premium products, pre-developing them? What are the main challenges when turning on monetization? How does monetization affect investor appetite?

5.) Amanda has raised from Cowboy, Sherpa, Ridge, how was the fundraising process for Amanda? Why did Amanda choose to pursue the party round approach at seed? What are the core benefits of doing so? Has the lack of lead investor meant a reduced willingness to help from the investor base?

Items Mentioned In Today’s Show:

Amanda’s Fave Book: The Giver

As always you can follow Harry, The Twenty Minute VC and Amanda on Twitter here!

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