20VC: Why VC Is The Perfect Preparation For Founding A Startup & Changing The World Of Online Fashion with Chris Morton, Co-Founder & CEO @ Lyst

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC

Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4 • 637 Ratings

🗓️ 6 May 2016

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Chris Morton the Founder & CEO @ Lyst, the fashion aggregation and discovery app and universal checkout cart that has pulled in more than $60m in funding from the likes of Balderton, Accel and DFJ. Chris was previously in the wonderful world of venture himself as an early stage investor with Balderton Capital where he focused on consumer internet companies. Prior to that Chris worked on various projects from making custard suits to working in renewable energy!

In Today’s Episode You Will Learn:

1.) How did Chris come to found one of the hottest fashion startups, Lyst? What was the interview process with Benchmark like?

2.) Why did Chris become a VC first before an entrepreneur? What does being a VC allow you to become a better entrepreneur with?

3.) Chris has said before that we have not scratched the surface of e-commerce, so why have we not? What is the vision and what are the challenges that stand in the way? Question from Harry Briggs: Will we see physical retail stores largely disappear?

4.) Lyst place heavy emphasis on data collection and usage. Why is this? What does it power to Lyst to do? What interesting consumer trends and behaviours have been revealed from the data?

5.) How was the fundraising process for Chris? What did being in VC teach him about the process that he could implement in entrepreneurship? What were the challenges? What would he do differently if he were to raise again?

As always you can follow The Twenty Minute VC, Harry and Chris on Twitter here!

If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!

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Transcript

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0:00.0	Hello and welcome to another episode of the 20-minute VC with your host Harry Stebbings,
0:04.8	and you can follow me on Snapchat at H. Stebbings for utterly hilarious VC jokes,
0:10.2	top-notch-mahito making, and a view inside some of the world's best VCs and startups.
0:15.6	Talking of one of the best up-and-coming startups, I'm delighted to be joined by Chris Morton,
0:20.7	found and CEO at List.
0:22.8	Now, List is a fashion aggregation and discovery app and a universal checkout cart that has
0:28.4	pulled in more than $60 million in funding from the likes of Balderton, Excel and DFJ,
0:34.2	just to name a few. As for Chris himself, he's done things a little differently,
0:38.6	having started out life as a VC with Balderson, where he focused on consumer internet
0:43.1	start-ups before founding list. And before we delve into the show with Chris today, did you know
0:48.5	humans are the only animals that willingly delay sleep? Fact? Well, trust me, that will not be the case anymore when you get a Lisa mattress.
0:57.0	They're built to perfection with three unique layers comprising of two inches of memory foam
1:01.4	and two inches of latex light foam designed to keep you cool.
1:05.1	However, the Lisa experience does get better.
1:07.7	I hate to trapes around a showroom and with Lisa's end-to-end online experience,
1:12.1	you don't even have to leave your home and it can be delivered to your door if you live in the US,
1:16.5	UK or Canada. And really great to say also that all Lisa mattresses are made in the US, UK.
1:21.6	And not only is that really cool, but Lisa also give away one mattress to a shelter for every 10 they sell.
1:28.2	So get yours by heading over to Lisa.com forward slash VC.
1:31.9	That's L-E-E-E-S-A.com forward slash VC.
1:35.9	And then at checkout, type in VC-75 for a wicked $75 off.
1:41.1	But now time for the show today and I'm delighted to welcome the main man, Chris
	...

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