20VC: Why Great VCs Know The Opportunity In Hardware, Physical Stores Will Not Disappear and The Importance of Consumer Brand with Josh Udashkin @ Raden

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC

Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4 • 637 Ratings

🗓️ 1 July 2016

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Josh Udashkin is the Founder and CEO @ Raden, essentially making the unsexy sexy with a design-forward app-connected piece of luggage that provides a superior end-to-end travel experience. Prior to founding Raden, Udashkin practiced law and did international development for Canadian shoe company, Aldo. To date, Raden have raised funds from our friends @ First Round Capital, Lerer Hippeau, Pritzker Group and many more incredible investors.

In Today’s Episode You Will Learn:

1.) How Josh came to found Raden and what the a-ha moment was for him?

2.) Why does Josh believe in the benefits of the dual approach to selling both being online and with physical retail stores?

3.) Why have we seen such innovation in the space in the last 30 years? The incumbents have said, they are bad at selling online, what are they doing wrong? What is Josh doing to optimise the process?

4.) Why is Josh bullish on omni-channel retail? What are the benefits?

5.) How are hardware products innovating on the hardware as a service model and integrating physical retail products with superior mobile experiences?

6.) What trends have we seen in investing in hardware products in the last 5 years or so? Why is hardware becoming more attractive an investment field?

Items Mentioned In Today’s Episode:

Josh’s Fave Book: Shoe Dog: A Memoir by the Creator of NIKE

Josh’s Fave Blog: Business of Fashion

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Transcript

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0:00.0	Now, it's Friday, and that can only mean one thing here at the 20-minute VC with your host,
0:04.3	Harry Stebbings, at H. Debings, on Snapchat. It's time to be an incredible founder, and very
0:09.1	rarely do I get immensely excited about a product on first checking it out. But this happens
0:13.9	straight away with today's guest, Josh Yudashkin, founder at Radin. Now, Josh is one of those
0:19.4	super-interting people who goes from being a
0:21.3	securities law at a hedge fund to founding Radin, who are essentially making suitcases sexy and
0:27.3	really, really cool. They have phone chargers, they have scales in their bag so you don't
0:31.8	exceed the weight allowance, and trackers, so you always know where your bag is. Seriously,
0:36.2	really, really cool. And if you're in New York,
0:38.4	check out their store, apparently it's unbelievable. I haven't had a chance to check it out yet
0:42.2	being in London, but apparently that's a must if you're in New York. And Raiden raised funding
0:47.0	from our friends at first round, Leera Hippo, and the Prisca group, just to name a few. However, before we deep dive on sexy suitcases with Josh,
0:56.0	did you know that if it takes you less than five minutes to fall asleep, then you're likely
0:59.9	sleep deprived? The ideal amount of time is about 10 minutes, so head to your Lisa mattress when
1:04.8	this episode is over, and see how long it takes you, and why the Lisa mattress? Well, they are
1:10.2	expertly crafted with three distinct
1:11.9	layers, one of memory foam and one of latex light foam designed to keep you cool. They're also
1:16.8	completely avoiding the showroom experience, offering an entirely online experience, meaning
1:21.5	they have a lower cost structure reflected in their prices, which are really simple and
1:25.9	really transparent. And once bought online, the mattresses are then shipped to your door if you live in the prices, which are really simple and really transparent. And once bought online,
1:28.2	the mattresses are then shipped to your door if you live in the UK, US and Canada, for free, that is,
1:33.5	and you get a 100-night trial to ensure that the mattress is perfect for you. So get yours now by
	...

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