20VC Roundtable: Spotify, Adobe & Linkedin CPOs on How AI Changes The Future of Product, Why AI is Now the Product, How TikTok Changed Product, Why Cost is the Biggest Barrier to LLM Usage & Why Incumbents Can Adopt AI Faster Than Any Prior Innovation Cyc

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The Twenty Minute VC

Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4 • 637 Ratings

🗓️ 20 December 2023

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Gustav Söderström is the Co-President, CPO & CTO at Spotify. Gustav has been instrumental in taking Spotify from a 30-person operation in Sweden when he joined to being the global leader of the space.

Scott Belsky is Adobe’s Chief Product Officer and Executive Vice President, Creative Cloud. Scott oversees all of product and engineering for Creative Cloud, as well as design for Adobe.

Tomer Cohen is the Chief Product Officer @ Linkedin where he is responsible for setting and executing the global product strategy at LinkedIn.

In Today's Episode on How AI Changes The Future of Product and Design We Discuss:

1. Why AI Is Now the Product that UI Serves:

Why does Gustav believe that AI is now the product?
How has the importance of UI changed with the rise of AI?
How did TikTok change the product paradigm over the last few years?

2. What Matters More Models or Data:

What is more important the size of the model or the amount of data a company has?
Will companies use many models at the same time?
Why will companies using many models at once create a huge opportunity for startups?
Will every company have their own model? What will be the decision-making framework of whether to have your own model or leverage another?
How does the rise of AI change how companies approach data acquisition, collection and cleaning?

3. The Workforce Needs to Change with AI:

How do product leaders and teams need to change in an AI-first world?
What do designers need to do to stay up to date in an AI-first world?
What does it mean to be good at prompting? How can people get good at prompting?
Why will AI kill companies that charge by the hour?
Why will seat pricing die in a world of AI? What will be the business model for AI?

4. Incumbents vs Startups: Who Wins:

Do incumbents win in a world of AI or do startups?
Why is AI primed for incumbents to win and move fast in a way they could not in prior technology cycles?
What are the biggest hurdles and challenges incumbents have to face that startups do not?
What are the biggest barriers that startups have to win in a world of AI that incumbents do not have?

Transcript

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0:00.0	Now AI is the product and the UI is there to help the AI.
0:03.0	When you think in an AI-first principled kind of way,
0:06.0	you're really unleashing the idea of control, in my opinion.
0:09.0	You don't control the experience anymore.
0:11.0	Designers, they need to understand basically GPT4 as well as they understand a user.
0:16.0	Even though the models are there to generate great voice,
0:18.0	the problem is actually doing it cost-efficiently.
0:20.0	I can't underestimate how much intelligence, even art, goes into building the right prompts.
0:26.3	The big changes come when that technology enables a new business model somehow.
0:30.3	The functions of so many businesses are collapsing now.
0:32.8	And so the idea of selling seats function by function, I mean, it's such an old antiquated way of building a business to some degree.
0:39.3	This is 20 VC with me, Harry Stebbings, and the roundtable shows that we've done so far have been the most popular that we do.
0:45.3	And so today, we have three of the world's best chief product officers discussing how AI changes the future of product and design.
0:53.3	So in the lineup today, we have Gustav Sodastrom,
0:56.0	CPO, CTO and co-president at Spotify,
0:59.0	Toma Cohen, CPO at LinkedIn, and then Scott Belski, CPO at Adobe.
1:04.0	We could not have a better lineup.
1:06.0	This was so much fun to do, it's a total masterclass.
1:08.0	Let me know what you think of this format of show on Twitter at Harry Stebbings. But before we dive into the show today, HMC or Harvard Management
1:16.4	Company, they're constantly seeking out the next generation of truly great investors and entrepreneurs.
1:22.0	HMC has managed Harvard University's endowment for nearly 50 years and was one of the first
1:27.1	institutional investors
	...

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