20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners

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The Twenty Minute VC

Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4 • 637 Ratings

🗓️ 27 January 2016

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ellie Wheeler is a Partner at Greycroft Partners where she focuses on investment opportunities in next-generation commerce, consumer mobile, and associated SaaS solutions. Ellie manages several investments for Greycroft, including BaubleBar, Flashpoint Intel, Eloquii, and Plain Vanilla Games (QuizUp). Prior to joining Greycroft, Ellie worked in a similar role evaluating investment opportunities at Lowercase Capital with Chris Sacca. Before working with Lowercase, Ellie worked at Cisco where she was involved in multiple acquisitions and investments, including PostPath, Jabber, Xobni, and Tandberg.

In Today's Episode You Will Learn:

1.) How Ellie made her way into the wonderful world of tech and VC?

2.) What were Ellie's biggest takeaways from working with the legend that is Chris Sacca?

3.) As an investment focus of Ellie's, how does Ellie think the mobile commerce space has changed and how consumer behaviours are changing in the space?

4.) What are Ellie's views on push notifications? What are the Do's and Don'ts? What can be done to make push notifications more effective?

5.) Do wearables change the push notification space? What are Ellie's views on wearables with their investment in BaubleBar? Are consumers ready for them?

6.) Talking of wearables, how does Ellie respond to hardware investments? Typically a space VC shy away from? What are the problems for Ellie? What attracts her with hardware?

Items Mentioned In Today's Episode:

Ellie's Fave Book: The Power of One

Ellie's Most Recent Investment: Blinkist

As always you can follow The Twenty Minute VC, Harry and Ellie on Twitter here!

If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!

Transcript

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0:00.0	This is the 20-minute VC with your host, Harry Stebbings, and following from our episode with the amazing Brian Johnson at OS Fund, I'm delighted to welcome another incredible guest to the show in the form of Ellie Wheeler.
0:12.4	Ellie is a partner at Greycroft Partners, where she focuses on investment opportunities in next generation commerce, consumer mobile and associated SaaS solutions.
0:22.6	She manages several investments for Greycroft, including Bauble Bar,
0:26.6	Ellaqui, and Plain Vanilla Games, which is QuizUp.
0:30.6	Prior to joining Greycroft, Ellie worked in a similar role evaluating investment opportunities
0:34.6	at Lowercase Capital with the wonderful Chris Sacker.
0:38.5	Before working with Lowercase, Ellie also worked at Cisco, where she was involved in multiple
0:42.9	acquisitions and investments, including PostPath, Jabber and Tanberg. But before we dive into
0:49.0	the show today, do check out Mattermark Daily. It's the one-stop shop for all articles on VC and startups.
0:55.6	And you can check out the creator of Mattermark Daily, Nick Frost, on Twitter at Thinker.
1:01.7	However, it's now time for me to shut up.
1:03.7	So without further ado, I'm delighted to welcome Ellie Wheeler, partner at Greycroft Partners.
1:17.7	You have now arrived at your destination.
1:20.4	Ellie, welcome to the 20 minute VC.
1:22.7	It's absolutely fantastic to have you on the show.
1:24.1	Thanks for having me. And I'd like to start off by saying a huge congrats for your recent promotion to partner
1:28.4	late last year, very well deserved.
1:30.3	Thank you very much.
1:31.3	I'd love to kick off though now by hearing how you made your way into the wonderful
1:35.6	world of venture.
1:36.7	What was your start?
1:37.7	Oh, sure.
	...

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