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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20VC: Carta Founder Henry Ward on Why The Best Companies Are Not Product Led But Distribution Led, 3 Requirements Needed For A New Market/Investment To Be Exciting and Why Small Markets Are So Attractive

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC

Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4637 Ratings

🗓️ 12 April 2019

⏱️ 42 minutes

🧾️ Download transcript

Summary

Henry Ward is the Founder & CEO @ Carta, the startup that helps private companies, public companies, and investors manage their cap tables, valuations, investments, and equity plans. To date, Henry has raised over $147m in funding from some of the industries leading investors in USV, Spark, K9 Ventures and Meritech and then also leading founders including Flexport's Ryan Petersen, Transferwise's Taavet Hinrikus and Slack's Stewart Butterfield. Prior to founding Carta, Henry was Founder of SecondSight, a portfolio optimization platform for retail investors.

In Today’s Episode You Will Learn:

1.) How Henry made his way into the world of startups and came to found the gamechanger of cap tables and valuations with Carta?

2.) What does Henry mean by the term "executive half-life"? How does Henry determine between an exec that can scale with the company and an exec that cannot? What are the leading indicators? When weaknesses are revealed, how does this manifest itself? Does the exec open up and admit to it or does the leadership team have to be proactive?

3.) Question from Manu @ K9: As a first time CEO, what have been the biggest personal challenges for Henry in the scaling of himself? Why does Henry think it is unfair founders are given exemption from blame in scaling but execs are not? How does Henry make decisions differently now to the early days? What have been the improvements?

4.) How does Henry buck the conventional wisdom with his willingness to go after very small markets? What does the N of 1 vs 1of N rule mean here? Why does Henry believe the N of 1 markets is the most attractive? What are the core advantages to owning your market? How can founders think about insertion points? When is the right time to add additional products? How does Henry respond to the traditional notion of "focus"?

5.) Why does Henry believe most founders are afraid to put investors to work? If fundraising is, as Henry suggests "an auction process", what can founders do to optimise it? How does Henry approach the element of value creation and value extraction? How does this influence his approach to pricing? How does Henry think more tech founders can leverage acquiring services businesses and automating their processes over time? Where is the arbitrage in pricing here?

Items Mentioned In Today’s Show:

Henry’s Fave Book: The Essays of Warren Buffett: Lessons for Corporate America

As always you can follow HarryThe Twenty Minute VC and Henry on Twitter here!

Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC.

Transcript

Click on a timestamp to play from that location

0:00.0

What a show we have in store for you today, I have to admit I've been so looking forward to

0:03.3

releasing this one, and this is the 20 minute VC with me, Harry Stebbings. It would be great to see you on

0:07.5

Instagram at H. Stebbings' 1996 with 2Bees and lots happening there. But to our guest today, and the

0:13.1

maker of one of Silicon Valley's most loved products. Our cap tables and much more would not be the same without it, and so I'm thrilled to welcome back to the hot seat,

0:25.6

Henry Ward, founder and CEO at Carter, the startup that helps private companies, public companies and investors manage their cap tables, valuations, investments and equity plans.

0:31.4

To date, Henry's raised over 147 million in funding from some of the very best in the business,

0:36.3

including USV, Spark, K9

0:38.7

ventures and Meritech, and then also leading founders including Flex Sports Ryan Peterson, TransferWise's

0:44.1

Tarvat Hinrikas, and Slack Stewart Butterfield. And prior to founding Carter, Henry was founder

0:48.8

of Second Site, a portfolio optimization platform for retail investors. And I have to say a huge

0:53.8

thank you to Manu Kumar,

0:55.3

Andrew Parker, Matt Murphy, Semmel-Shar, and Arjun Sethi for the fantastic question suggestions today.

1:00.8

I really do so appreciate that. But before we jump into the show's date, I want to spend a minute to talk

1:05.6

about Brex, the first corporate card for startups. Brex founders Enrique and Pedro built a payments

1:10.8

business in Brazil, but found themselves rejected for a corporate card when startups, Brex founders Enrique and Pedro built a payments business in Brazil,

1:11.8

but found themselves rejected for a corporate card when they were in Y Combinator. They decided to

1:16.2

build Brex, with instant online sign-up, no founder liability required, and limits 10 to 20

1:21.6

times higher than standard cards. Pretty incredible, I know, and you can sign up for Brex and get

1:25.9

fees wavered by entering the code

1:27.6

Harry during sign-up. Honestly, it really is such a special service. And speaking of Brex, an

1:32.4

incredible high-growth company. Well, a lot of what we do on the 20-minute VC is talk to experts,

1:37.0

pick the brains of founders and investors who tell us which trends to watch out for, offer tips on

...

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