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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20VC: Brex CEO Pedro Franceschi on What Brex Needs to do to be a Public Company | Brex vs Ramp: Who Wins and How Does it Play Out | Battling Founder Mental Health and The Importance of Secondaries for Founders

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC

Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4637 Ratings

🗓️ 17 July 2024

⏱️ 50 minutes

🧾️ Download transcript

Summary

Pedro Franceschi is the Co-Founder and CEO @ Brex, the AI-powered spend platform with tens of thousands of customers, including DoorDash, Coinbase, Robinhood and Roblox. Pedro has raised over $1.2BN for the company from the likes of Greenoaks, Ribbit, DST, Bond and YC. The latest reported valuation was $12.3BN. Before Brex, Pedro was the first person to “jailbreak” the iPhone 3G in Brazil and co-founded payments company Pagar.me with Dubugras when he was 15. In three years, Pedro scaled it to over 100 people and US$1.5 billion in transactions processed.

In Today's Episode with Pedro Franceschi We Discuss:

1. The Challenge is in Your Own Head:

  • Why does Pedro believe all founders underestimate their own mental health?
  • When was Pedro most anxious/depressed in the Brex journey? Why?
  • What have been the single biggest needle movers for increasing his own mental health?
  • How does Pedro advise other founders struggling with their own mental health?

2. From a 13-Year-Old Hacker in Brazil to Billionaire in LA:

  • How did Pedro come to make $200K on the internet when he was just 12?
  • Does Pedro agree that the best founders always started entrepreneurial pursuits young?
  • How does Pedro reflect on his own relationship to money today? How has it changed?
  • Pedro has famously taken large secondaries, how did that impact his mindset?
  • How does Pedro advise other founders and VCs when it comes to secondaries?

3. The Importance of the Idea: What Everyone Misunderstands:

  • What does Pedro mean when he says everyone does not appreciate enough how important the idea selection process is? How does he advise founders entering this process?
  • Why does Pedro believe it is not that easy for founder to just pivot to a new idea?
  • How did YC almost miss out on investing in Brex, now a $12BN company, due to the original idea?

4. Brex vs Ramp: Who Wins:

  • How does Pedro feel when I say, "Ramp have gotten ahead on marketing and visibility"?
  • Why does Pedro believe that "Ramp is a marketing company"? What does he mean when he says "great products will win over time"?
  • Why does Pedro fundamentally disagree with Ramp's positioning of the best companies focus on saving and their giving away their software for free?
  • How does this market play out over time? Winner take all or gains split across several?

 

Transcript

Click on a timestamp to play from that location

0:00.0

If I were to write a book about how to build a company, there'll be two parts. Part one takes six

0:04.4

months. Part two takes 10 years. 50% importance of each. And the part one is just finding what you're

0:09.6

going to do and who are going to do it with. And I think the initial conditions are like highly

0:15.6

underestimated. There's this belief that I can just pivot my way around into an idea that works.

0:20.5

It's really hard to pivot away into something else.

0:23.6

And I think people just don't anticipate how much of just finding a good idea is still really damn important.

0:28.6

Then the other 50%, the 10-year journey of like leveraging those like tailwinds.

0:32.6

This is 20 VC with me, Harry Stebbings, and today we welcome Pedro Franceschi, co-founder and

0:38.0

CEO at Brex, the AI-powered spend platform that has raised $1.23 billion with the latest

0:44.7

reported valuation at $12.3 billion. But to me, that's not what's so cool about Pedro. The man

0:51.8

is the epitome of a child prodigy. Check this out. Before Brex,

0:56.8

Pedro was the first person to jailbreak the iPhone 3G in Brazil when he was like 13 or 14 years

1:03.3

old. And then he co-founded the payments company, Pagormi, with Henrique, his Brex co-founder,

1:09.5

when he was just 15. And in just three years, Pedro scaled Pagormi with Henrique, his Brex co-founder, when he was just 15. And in just three years, Pedro scaled Pagami to over 100 people and over $1.5 billion in transactions processed. Incredible.

1:21.6

But before we dive in today, all of you listening use tons of software every day. Sometimes it fills us with rage.

1:28.3

You can't figure something out.

1:29.3

The chatbot in the bottom right is useless.

1:31.3

You keep getting bombarded with these useless pop-ups.

1:34.3

And for those of you who build products, no one wants their product to feel like this.

1:38.3

Thankfully, a company exists to help users without annoying them.

1:41.3

Command bar.

1:42.3

It does a couple of very helpful things.

...

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