Leura Fine is the founder and CEO of leading online interior design service Laurel & Wolf. Driven by the desire to connect clients and designers through a digital platform, Leura launched Laurel & Wolf from her home dining room in 2014. Two years later, she has a rapidly growing team of more than 60 employees and a marketplace of more than 1,000 interior designers. They have raised over $30m in VC funding from some of the best in the business including Benchmark, CRV and former guest, Kent Goldman @ Upside Partnership.

 

In Today’s Episode You Will Learn:

1.) How Leura made her way from interior designer to founder of one of today's hottest marketplace startups, Laurel & Wolf?

2.) Why does Leura feel it is harder to be a female CEO than a male CEO? How are her actions compared and judged differently than those of her male counterparts?

3.) How does Leura approach the selection element of choosing her investors? What should matter to founders that their investors can bring? How does Leura look to select the best board member?

4.) How did Leura approach the chicken and egg problem of marketplaces in the beginning with Laurel & Wolf? What is her big advice to other founders building out their marketplaces?

Items Mentioned In Today’s Show:

Leura’s Fave Book: Pride & Prejudice

Leura’s Fave Blog: Oh Joy

As always you can follow Harry, The Twenty Minute VC and Leura on Twitter here!

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