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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Product: When to Hire a CPO, The Three Different Types of CPO, How To Know What You Need, How To Structure the Hiring Process, What Are the Must-Ask Questions, What Tests and Case Studies Should Be Used, How Should Their Compensation Package Be Structur

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC

Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4637 Ratings

🗓️ 3 February 2023

⏱️ 54 minutes

🧾️ Download transcript

Summary

Annie Pearl is the CPO @ Calendly, the company that makes scheduling meetings simple and painless. Before Calendly, Annie led Glassdoor’s product vision and user experience, managing a 70-person product and design org. 

Shreyas Doshi is an investor, advisor, and all-around product OG. Most recently Shreyas spent over 5 years at Stripe where he was Stripe’s first PM Manager and helped grow the PM function (from ~5 to more than 50 people). Before Stripe, Shreyas was a Director of Product Management @ Twitter.

David Lieb is one of the product OGs of the last decade. As the founder of Bump David pioneered how over 150M users shared data, contacts and more before the company was acquired by Google. At Google, David took this one step further by creating Google Photos.

Marty Cagan is one of the OGs of Product and Product Management as the Founder of Silicon Valley Product Group. Before founding SVPG, Marty served as an executive responsible for defining and building products for Hewlett-Packard, Netscape Communications, and eBay.

Aparna Chennapragada is the former CPO @ Robinhood, revolutionizing consumer finance with commission-free investing. Prior to Robinhood, she spent an incredible 12 years at Google, most recently as VP and GM for Consumer Shopping and also as the lead AR and Visual Search products. 

Lenny Rachitsky is one of the OGs of product, having spent over 7 years at Airbnb as a product lead he left to start his newsletter, find it here. This has scaled to thousands upon thousands of readers and one of the most popular newsletters on Substack. 

For the last 7 years, Kayvon Beykpour has been at Twitter where he led all of the teams across Product, Engineering, Design, Research, and Customer Service & Operations. Kayvon came to Twitter through Periscope, the live broadcasting app he founded that was acquired by Twitter in 2015.

Scott Belsky is an entrepreneur, author, investor, and currently serves as Adobe’s Chief Product Officer. Scott oversees all of product and engineering for Creative Cloud, as well as design for Adobe. In 2006, Scott founded Behance, and served as CEO until Adobe acquired Behance in 2012.

In Today's Episode on How to Hire a Product Manager, We Discuss:

1.) When to Hire Your First PM:

  • What are the core signs that the founder must delegate and hire their first PM?
  • What are the first things that are breaking when you do not have one but need one?
  • How does the timing of the first PM differ when comparing B2B vs B2C?

2.) What is the Right Profile:

  • What should founders look for in this first PM hire? What traits make the best?
  • What are the biggest red flags in the personalities and styles of potential candidates?
    • Should they have experience in the product domain they are entering?
  • What are the single biggest mistakes founders make when analyzing the resumes of potential PM candidates? What should they look for in their resume?

3.) The Hiring Process: How To Hire a Product Manager

  • How do we structure and run the hiring process for this person?
  • What tests can we do to understand if they have the skill set we need for the role?
  • How do we structure a hiring panel to make this process more effective?
  • What are the biggest mistakes founders make in the hiring process for PMs?

Transcript

Click on a timestamp to play from that location

0:00.0

One of the patterns is the three types of product leaders, and they are the operator, the craftsperson, and the visionary.

0:07.2

Most of the really strong PMs that have emerged, say, on the Google Photos team, came from backgrounds with no experience in this domain.

0:14.8

And we probably go so far as to say that it's anti-correlated with the top performers.

0:18.7

Welcome back to 20 Product.

0:20.4

This is the monthly show where we sit down with the best product leaders to unpack their tips, tactics and strategies to scaling the best product teams today.

0:27.6

And today we answer the cool question in scaling product.

0:30.6

When's the right time to hire my first PM? What are the signs we need that we need to hire them?

0:35.6

What should we look for in this person?

0:37.7

How do we structure the hiring process?

0:39.8

And how and what should we test for?

0:41.7

Now, dropping this knowledge in Stays episode

0:43.7

is product leaders from Adobe, Airbnb, Stripe, Google, Twitter.

0:47.8

And this episode is one to bookmark and keep.

0:50.0

So many incredible nuggets of wisdom in here.

0:52.4

But before we dive into the show today, I need your help.

0:55.2

I need your input on the 20 VC Mero board, as I'm booking new guests that we should feature

0:59.9

on the show in 2023.

1:01.6

Now, this is the only way to make suggestions.

1:04.1

Head on over to Mero.com forward slash 20VC and leave your suggestions with digital sticky

1:10.1

notes or comments.

1:11.4

That's mero.com forward slash 20VC and mirror actually sponsored this episode.

1:16.5

For those of you that have not used it before, it's this incredible tool that I think is truly

...

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