20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC

Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4 • 637 Ratings

🗓️ 19 July 2023

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Lauryn Isford is the Head of Product Growth at Notion, managing Notion's product-led growth engine and self-serve business. Before Notion, she led growth at Airtable, and previously worked on growth teams including Meta, Dropbox, and Blue Bottle Coffee. Lauryn is an active angel investor and advisor supporting companies building product-led go-to-market motions.

In Today's Episode with Lauryn Isford:

1. From Blue Bottle to Airtable and Notion:

How did Lauryn first make her way into the world of product and growth?
What are 1-2 of her biggest takeaways from Dropbox, Facebook and Blue Bottle?
What does Lauryn know now that she wishes she had known when she started?

2. What is Growth: 101:

How does Lauryn define growth? What is it not?
When is the right time to make your first growth hire?
What profile should your first hire in growth be?
What are the single biggest mistakes founders make when hiring growth teams?

3. Mastering the Onboarding Experience:

What are the core elements of a successful onboarding experience?
How important is time to value in onboarding today?
What are the biggest mistakes product teams make in company onboarding?
What is the most effective onboarding technique and workflow in PLG today?
Why are 90% of current onboarding's done badly?

4. Making Growth work with the Rest of the Org:

What are the single biggest barriers to growth and product working together well?
What can leaders do to make their growth teams work well with product teams?
How can growth teams experiment and test with product without messing up codebases?

Transcript

Click on a timestamp to play from that location

0:00.0	There's a difference between missing a goal because your hypothesis was disproven and missing
0:06.2	a goal because you didn't execute well. The biggest red flag to me is when I hear a heavy bias
0:12.4	towards experimentation. Time to value is critical. The large majority of users who sign up in a product
0:19.6	led motion will not come back.
0:21.2	This is 20 Product with me, Harry Stebbings, and 20 Product is the monthly show where we sit
0:25.5	down with the best product leaders to discuss starting, scaling and managing product teams.
0:30.9	And I'm thrilled to be joined today by Lauren Isford, head of product growth at Notion,
0:35.3	managing Notion's product like growth engine and self-serve business.
0:38.9	Before Notion, Lauren led growth at the air table and previously worked on growth themes including meta, Dropbox and blue bottle coffee.
0:46.0	And if that wasn't enough, Lauren is also an active angel ambassador and advisor.
0:49.6	But before we dive into the show today, and speaking of tools we cannot live without, I need your input on the 20VC
0:55.2	Mero board about new guests we should feature for 20 BC in 2023. Just head on over to mirror.com
1:01.9	forward slash 20VC. Mirror is a tool I consider to be truly game-changing. It's a visual
1:07.6	collaboration tool packed with the right tools, tech and templates to help you think of and create that dream product.
1:13.6	That means you can brainstorm the perfect product with your team, vote on the best ones and explore with your customer journey roadmap all on a Mero board.
1:21.6	Whatever you need, Mero's infinite whiteboarding capabilities help you get there.
1:26.6	It acts as your team's single source of truth,
1:29.2	and now I'm using it to hear from you. Go ahead and add your suggestions for 20VC guests on our Mero
1:34.7	board at Mero.com forward slash 20VC. And finally, you have to try Epo, the next generation
1:41.5	AB testing and feature management platform designed to help you run reliable,
1:46.0	impactful experiments. Epo saves you time across the entire experimentation workflow. Planning tools
1:52.0	help run experiment scenarios beforehand. Best in class diagnostics mean you spend less time debugging
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Twenty Minute VC, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Twenty Minute VC and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.