20Growth: When To Make Your First Growth Hire? How To Structure the Hiring Process for Growth? Five Core Things the Best Growth Hires Do in the First Week? What to Expect New Growth Hires to Achieve in the First 30 and 90 Days with Hila Qu, Growth Advisor

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The Twenty Minute VC

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4.4 • 637 Ratings

🗓️ 18 January 2023

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hila Qu is one of the leading growth execs of the last decade. Hila helped scale Acorns from 1 million to 5 million users as their VP of growth. Hila then joined GitLab, where she launched their PLG motion (on top of an established sales motion), and built their first-ever growth team. Today Hila is an advisor to amazing companies like Replit and funds like Mucker Capital, Openview and First Round Capital.

In Today's Episode with Hila Qu We Discuss:

1.) From Biology and Explosions to Growth:

How Hila made her way into the world of growth with growthhackers.com?
What are 1-2 of the biggest takeaways from her time with Acorns and Gitlab?
How do B2B growth orgs compare to B2C growth orgs? What is different? What is the same?

2.) WTF is Growth? When? How & Why:

How does Hila define growth today? What is it not?
When is the right time for early-stage founders to hire their first growth hire?
Why does Hila always look for data analysts in this first growth hire?
From a data standpoint, what should founders have ready and accessible for their first growth hire to have access to and learn from? Is Google Analytics enough?

3.) Hiring Your First Growth Hire:

How should early-stage founders structure the hiring process for the first growth hire?
What do the best growth job descriptions include? What do they not include?
Once applications are in, how does Hila advise founders screen for the best candidates?
How should founders structure the interview process post-screening? What are the must-ask questions? Who is involved in the interview process? What are some red flags?

4.) The Master of Onboarding:

What should new growth hires want to achieve in the first week?
What should they want to complete in the first month?
In the first quarter, what do the best candidates have completed?
What can founders do to set their growth hires up for success in the best way at this time?

5.) Growth Models, North Stars, Activation and Onboarding and Key KPIs:

What really is a growth model? How do founders and growth teams create one?
How does Hila advise founders on how to pick the right North Star Metric to focus on?
Why are activation and conversion Hila's two favorite growth metrics?
What are growth loops? What are growth funnels? How do they work together?

Transcript

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0:00.0	The first thing is create a growth model.
0:02.1	The second thing is a build experimentation program.
0:05.2	Make this more formal.
0:06.5	Have a cadence.
0:07.6	How many experiments are you trying to launch every week?
0:10.4	What is the process?
0:11.7	Have this to be a part of your operating system.
0:15.0	My word, what a tactical and granular show we have in store for you today on this 20 growth.
0:19.5	20 growth is a monthly show that takes
0:21.5	you inside the mind of the world's best growth leaders to reveal their tips their tactics and
0:26.0	strategies to scaling growth themes and i'm so thrilled today to be joined by healer q healer is one of the
0:31.6	leading growth execs of the last decade healer helped scale acorns from one million to five million
0:37.0	users as their VP of growth.
0:38.8	Healer then joined GitLab, where she launched their PLG motion on top of an established sales motion and built their first ever growth team.
0:45.8	Today, Healer is an advisor to amazing companies like Replit and funds like Mucker Capital, Open View and First Round.
0:52.3	I want to say huge thank you to Josh Elman for the
0:54.5	intro to Heelis today, without which this episode would not have been possible. But before we
0:58.8	dive into the show today, I need your help. I need your input on the 20 VC Mero board, as I'm booking
1:04.6	new guests that we should feature on the show in 2023. Now, this is the only way to make suggestions.
1:10.0	Head on over to Mero.com forward slash 20VC and leave your suggestions with digital sticky notes or comments.
1:17.3	That's mero.com forward slash 20VC and mero actually sponsored this episode.
1:22.4	For those of you that have not used it before, it's this incredible tool that I think is truly game-changing.
	...

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